Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Subway is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Subway performance in the Pakistan and how they change over time
See what factors influence Subway performance in the Pakistan and how they change over time
Available by subscription
Available by subscription
An analysis of Subway' competitors in the Pakistan
An analysis of Subway' competitors in the Pakistan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Subway in Pakistan holds a leading market position at the 99th percentile. This signifies a strong competitive advantage, indicating higher customer preference than peers like The Dome, El Momento, Chunk N Cheese, Tim Hortons, Beef Smash and Jazeera which are at the same range.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue. Monitoring CSAT is vital for identifying areas of improvement.
Overall customer satisfaction for Subway in Pakistan is 62%, a decrease of 4 percentage points year-over-year. Sindh shows the highest CSAT at 69% with significant growth. Punjab and Islamabad Capital Territory show decreased satisfaction.
Average check reveals customer spending habits, helping in menu optimization and promotional strategies to boost revenue per transaction.
The overall average check for Subway in Pakistan is 1.8K PKR, a 3.6% increase year-over-year. Sindh has the highest average check at 1.9K PKR. Islamabad Capital Territory has the lowest average check at 1.4K PKR.
Outlet count indicates market reach and brand presence, influencing accessibility and overall revenue potential within the cafe & restaurants industry.
Subway has a total of 104 outlets in Pakistan. Punjab has the highest number of outlets at 58. Sindh has 25 outlets, while Islamabad Capital Territory has 15 outlets. Khyber Pakhtunkhwa has 4 and Azad Kashmir has 2 outlets.
Analyzing competitors identifies key market rivals and consumer preferences, guiding strategic decisions to enhance competitive positioning and attract customers.
Subway's top competitors in Pakistan, based on cross-visitation, are KFC (18.94%), McDonald's (11.49%), Cheezious (6.83%), Savour Foods (5.59%), and Broadway Pizza (4.66%). This indicates shared customer base and competitive overlap.
Traffic workload by hours helps optimize staffing and promotions, ensuring efficient service during peak times and targeted marketing during slow periods.
Subway in Pakistan experiences peak traffic between 8 PM and 10 PM, with the highest workload at 61.21% at 10 PM. Traffic is lowest between 3 AM and 7 AM. This highlights optimal operational hours.
Analyzing consumer segments by gender and generation enables targeted marketing and positioning strategies, enhancing engagement and brand relevance.
Subway's customer base in Pakistan shows a higher affinity towards women (95). Men are overrepresented (101). Gen X shows a high affinity (310), indicating a strong presence. Gen Y is underrepresented (61).