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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Subway is in the top 4% of brands
Sample of brands in the same percentile
See what factors influence Subway performance in the Kuwait and how they change over time
See what factors influence Subway performance in the Kuwait and how they change over time
Available by subscription
Available by subscription
An analysis of Subway' competitors in the Kuwait
An analysis of Subway' competitors in the Kuwait
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference.
Subway's market performance in Kuwait is at the 96th percentile, indicating a leading position in the Cafe & Restaurants industry. This means Subway captures a significantly higher share of customer traffic compared to most competitors. Performance peers in the same percentile include Abou Johny Restaurant, Swaikhat, Burghan Al Khaleej Restaurant, Lavazza, Nara Restocafe, and Sabaidee Thai Restaurant.
Customer satisfaction reflects loyalty and predicts future growth. Tracking it helps identify areas for service and product improvement.
Subway's overall customer satisfaction (CSAT) in Kuwait is 20%, a significant decrease of 75.5 percentage points year-over-year. The Capital Governorate shows a CSAT of 7%, with a decrease of 92.9 percentage points. These results indicate a substantial decline in customer sentiment, highlighting the need for immediate action to address customer concerns and improve satisfaction levels.
Outlet count indicates market presence and accessibility. More outlets often correlate with higher brand visibility and customer reach.
Subway has a total of 18 outlets in Kuwait. Ahmadi Governorate has the highest number of outlets (6), while Jahra Governorate, Capital Governorate each have 3. Hawalli, Farwaniya, and Mubarak al-Kabir Governorates each have 2 outlets. This distribution reflects Subway's market coverage across different regions of Kuwait.
Identifying top competitors through cross-visitation helps in strategic benchmarking and understanding customer preferences.
The top competitors for Subway in Kuwait, based on customer cross-visitation, are McDonald's (23.81%), PICK (9.52%), Freej Swaeleh - Al Qurain (9.52%), Pizza Hut (9.52%), and Starbucks (4.76%). This indicates that a significant portion of Subway customers also visit these establishments, revealing key competitive overlaps.
Traffic workload by hour reveals peak operational times, aiding staffing and resource allocation for optimal service.
Subway's peak traffic workload in Kuwait occurs between 15:00 and 22:00, with the highest workload at 22:00 (50.74%). The lowest traffic workload is observed between 3:00 and 5:00. These insights can inform staffing decisions and promotional strategies to optimize service during peak hours and potentially increase traffic during slower periods.
Understanding consumer demographics enables targeted marketing, tailoring products and messaging to specific groups for higher engagement.
Subway's customer base in Kuwait shows a higher affinity towards women (53% share, affinity over 100) and Gen X (264% share, affinity over 100), indicating that these segments are overrepresented among Subway's customers. Conversely, men (120% share, affinity over 100) and Gen Y (71% share, affinity under 100) shows lower over-representation (or under-representation) relatively. This suggests opportunities for targeted marketing and product adjustments to better engage specific consumer groups.