Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Subway is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Subway performance in the Japan and how they change over time
See what factors influence Subway performance in the Japan and how they change over time
Available by subscription
Available by subscription
An analysis of Subway' competitors in the Japan
An analysis of Subway' competitors in the Japan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals brand’s share of foot traffic, indicating competitive strength and customer preference in the industry.
Subway in Japan holds a leading market performance percentile of 99, placing it in the top 1% of brands. This high percentile signifies a strong market presence, indicating it outperforms most competitors in attracting customers. Performance peers in a similar range include 大衆酒場むにむに, 釣宿酒場マヅメ 本町店, Unatoto, Gyoza no Manshu, Gyumon Ramen Ikebukuro, and Hitomebore Sakae.
Customer satisfaction is vital as it directly impacts brand loyalty, repurchase rates, and word-of-mouth referrals, influencing long-term profitability.
Overall customer satisfaction for Subway in Japan is at 55%, a decrease of 6 percentage points year-over-year. Saitama Prefecture shows the highest CSAT at 86% with a growth of 39.6 percentage points. Fukuoka Prefecture has the lowest growth with a CSAT of 69%. The CSAT trend shows fluctuation between April and June 2025, peaking in May.
Average check reflects customer spending per visit, crucial for revenue optimization and understanding customer purchasing behavior.
The overall average check for Subway in Japan is 870.3 JPY, an increase of 9.3% year-over-year. Aichi Prefecture has the highest average check at 1.5K JPY. Chiba Prefecture has the lowest. The average check increased from April to June 2025.
Outlet count indicates brand reach and market penetration, reflecting expansion strategy and potential revenue generation.
Subway has varying outlet counts across Japan, with Kanagawa Prefecture having the highest number of outlets at 16. Aichi Prefecture follows with 14 outlets, and Osaka Prefecture with 12. Nagano and Saitama Prefectures each have 4 outlets.
Competitive analysis identifies key rivals and cross-visitation patterns, enabling strategic positioning and targeted marketing efforts.
The top competitors for Subway in Japan, based on customer cross-visitation, are McDonald's (15.38%), Starbucks (10.92%), 店 (7.20%), Matsuya (7.20%), and Sukiya (5.96%). This indicates that Subway customers also frequent these brands, highlighting them as key competitors for Subway.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours, enhancing operational efficiency.
Subway in Japan experiences peak traffic between 10 AM and 6 PM, with the highest workload around 12 PM to 1 PM. Traffic is minimal during the early morning hours (12 AM to 6 AM), gradually increasing from 7 AM onward. This data informs staffing and resource allocation strategies.
Understanding consumer demographics tailors marketing, enhances engagement, and ensures resonance with target consumers.
Consumer segments for Subway in Japan show a balanced gender mix. Gen X (149) and Gen Y (109) are over-represented (high affinity), suggesting these generations have stronger interest or engagement with the brand. Gen Z (19) is under-represented, indicating relatively lower affinity compared to the average consumer.