Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Subway is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence Subway performance in the Indonesia and how they change over time
See what factors influence Subway performance in the Indonesia and how they change over time
Available by subscription
Available by subscription
An analysis of Subway' competitors in the Indonesia
An analysis of Subway' competitors in the Indonesia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals competitive strength and customer preference in the Cafe & Restaurants industry.
Subway's market performance in Indonesia is at the 97th percentile, indicating a leading position. This means Subway captures a significant share of foot traffic, reflecting strong customer preference. Performance peers in a similar range include Mie Ayam Bangka Asan Cipinang, Warung Joglo Bu Rini, RESTO D'UMA Restaurant & Bar, Nasi Bebek Pak Janggut Gwalk, Warung Mba Kiran, and Laggas Uluwatu, who are all at the 97th percentile.
Customer satisfaction (CSAT) is key to brand loyalty and repeat business, reflecting how well Subway meets customer expectations.
Subway's overall CSAT in Indonesia is 78%, a 1.4 percentage point increase year-over-year. The customer satisfaction in Java mirrors this, indicating consistent service quality and customer experience across the region. The CSAT dynamic data shows fluctuations over the measured months.
Average check (Avg Check) indicates spending per transaction, crucial for revenue analysis and understanding customer purchase behavior.
The overall average check for Subway in Indonesia is 65.2K IDR, a decrease of 2.8% year-over-year. Java shows an average check of 65.2K IDR. The dynamic data shows consistent approximate values throughout the months, indicating a steady customer spending level.
The number of outlets reflects Subway's reach and presence in the Indonesian Cafe & Restaurants market, indicating its accessibility.
Subway has 10 outlets in Java, Indonesia. This indicates Subway's physical presence and market coverage within the region. The absence of growth data suggests a stable number of outlets during the reporting period.
Analyzing competitors helps Subway understand market dynamics and customer preferences within the Cafe & Restaurants sector.
Pizza Hut and Starbucks are the top competitors with a 14.29% cross-visitation rate from Subway customers. KFC has a 12.24% rate, while Fore Coffee and Kopi Kenangan both show 10.20%. This data shows where Subway customers also frequent, indicating potential areas for Subway to innovate and attract a bigger audience.
Traffic workload identifies peak hours, enabling efficient staffing and resource allocation to meet customer demand.
Subway's traffic workload peaks between 17:00 and 19:00 (5 PM to 7 PM), with the highest workload at 65.87% at 18:00 (6 PM). The lowest traffic is between 0:00 and 4:00. Subway should optimize staffing during peak hours and consider promotions during off-peak times.
Understanding consumer segments allows Subway to tailor marketing strategies and product offerings to specific demographics.
Women are over-indexed (102 affinity index) compared to men (98 affinity index), showing higher affinity. Gen X is strongly over-indexed (171 index), Gen Z has an affinity index of 120, and Gen Y is under-indexed (75 index) for Subway in Indonesia. It means that Subway resonates more with Gen X and Gen Z than with Gen Y.