Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Subway is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence Subway performance in the Georgia and how they change over time
See what factors influence Subway performance in the Georgia and how they change over time
Available by subscription
Available by subscription
An analysis of Subway' competitors in the Georgia
An analysis of Subway' competitors in the Georgia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, reflecting competitive strength and customer preference within the cafe & restaurant industry.
Subway in Georgia holds the 97th percentile, indicating a leading market position. This places Subway in the top 3% of brands, showing strong customer preference. Subway's performance peers, such as Salobie and Khushi Indian Restaurant, share a similar high percentile.
Customer satisfaction (CSAT) measures how happy customers are with their experience, directly impacting loyalty and brand reputation.
Subway's overall CSAT in Georgia is 35%, a decrease of 10.3 percentage points year-over-year. The Autonomous Republic of Adjara shows a CSAT of 22% with a decrease of 27.8 percentage points. This indicates a potential need for improvement in customer service strategies.
The number of outlets indicates brand reach and accessibility, influencing market penetration and revenue generation.
Subway has a limited number of outlets in Georgia, with 4 in the Autonomous Republic of Adjara, and 2 each in Imereti and Shida Kartli. This distribution reveals a concentrated presence in specific regions, indicating room for expansion.
Competitor analysis identifies key rivals and cross-visitation patterns, guiding competitive strategy and market positioning.
McDonald's and Wendy's have the highest cross-visitation rates (15.38%) with Subway customers, followed by Dunkin' (11.54%). This highlights these brands as significant competitors influencing customer choice and loyalty.
Understanding traffic workload by hour helps optimize staffing and resource allocation to meet customer demand efficiently.
Subway experiences peak traffic workload between 10 AM and 9 PM, with highest around 6 PM. The lowest workload occurs between 3 AM and 7 AM, indicating that staffing levels can be adjusted during these hours.
Consumer segment analysis identifies key customer demographics, allowing for targeted marketing and product development strategies.
Subway customers show higher affinity for women (73%) and under-indexed Men (118% - affinity >100) . Among generations, Gen Y (126%) and Gen Z (105%) show the highest affinity, while Gen X (48%) is underrepresented.