Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Subway is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Subway performance in the United Arab Emirates and how they change over time
See what factors influence Subway performance in the United Arab Emirates and how they change over time
Available by subscription
Available by subscription
An analysis of Subway' competitors in the United Arab Emirates
An analysis of Subway' competitors in the United Arab Emirates
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Subway, with a market performance percentile of 99 in the UAE, holds a leading position in the Cafe & Restaurants industry. This indicates a strong market presence and significant customer preference compared to competitors. Performance peers in the same percentile range include Sansation, Manaret Beirut Restaurant and Cafe, Huff & Puff Burger, Taqado Mexican Kitchen, Class Food Muti Cuisine Restaurant and محارة البحر.
Customer satisfaction (CSAT) measures how well a brand's products/services meet customer expectations, impacting loyalty and revenue.
Subway's overall CSAT in the UAE is 58%, a significant increase of 23.2 percentage points year-over-year. Ajman Emirate shows the highest CSAT at 75%, followed by Abu Dhabi (66%), Sharjah (64%), and Dubai (45%). This indicates a positive trend in customer perception, with variations across different Emirates.
Average check (Avg Check) reflects the typical transaction value, critical for revenue analysis and pricing strategy optimization.
Subway's overall average check in the UAE is 62.8 AED, a 21.6% increase year-over-year. Ajman Emirate has the highest average check at 77.6 AED. Abu Dhabi Emirate comes in second with 67.4 AED, followed by Dubai at 56.6 AED and Sharjah Emirate showing the lowest average check of 55 AED. This suggests variations in spending habits across different regions.
Number of outlets indicates brand's market presence, influencing accessibility and brand recognition within the region.
Subway has a total of 57 outlets in Dubai, representing the largest presence in the UAE. Abu Dhabi Emirate has 31 outlets, followed by Sharjah Emirate with 17 outlets. Ajman Emirate has 5 outlets, Ras al-Khaimah has 3, and Umm al-Quwain and Fujairah Emirate both have 2 outlets. This shows geographical distribution of Subway restaurants across the UAE.
Competitor analysis identifies key players and cross-visitation patterns, informing competitive strategies and market positioning.
The top competitors for Subway in the UAE, based on cross-visitation, are McDonald's (14.49%), Burger King (10.80%), KFC (6.53%), Starbucks (5.40%), and Al Baik (4.26%). This indicates that customers who visit Subway also frequent these fast-food and cafe chains, which is vital for Subway's marketing strategy.
Traffic workload analysis reveals peak hours, enabling efficient staffing and optimized resource allocation.
Subway's peak traffic workload in the UAE occurs between 17:00 and 21:00, reaching its highest point at 21:00 (53.36). Traffic starts increasing around 8:00, peaks in the evening, and declines overnight. Understanding these patterns enables Subway to optimize staffing and resource allocation during peak hours to improve customer service.
Consumer segment analysis informs targeted marketing by understanding demographics and tailoring strategies accordingly.
Subway's consumer base in the UAE shows a higher affinity among women (affinity index 63) and Gen Y (affinity index 122). While the female consumer segment has a lower engagement compared to average, the Gen Y segment demonstrates over-representation with significant engagement. Gen Z segment has under-indexed affinity.