Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Submarina is in the top 7% of brands
Sample of brands in the same percentile
See what factors influence Submarina performance in the United States and how they change over time
See what factors influence Submarina performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Submarina' competitors in the United States
An analysis of Submarina' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the cafe & restaurant industry.
Submarina's market performance is at the 93rd percentile, indicating a leading position. This means Submarina captures significant customer traffic compared to competitors. Peers in a similar range include Chisholm Trail Smokehouse, Martinsburg Family Diner, Fat Floyd's Smokehouse and Grill, Georgia Bob's BBQ, Lone Oak Bar and Grill, and Gallo Blanco.
CSAT shows the degree to which customers are happy with the brand's products, services, and experiences. Improved CSAT leads to increased customer loyalty and retention.
Submarina's overall customer satisfaction is 83%, a slight decrease of 0.3 percentage points year-over-year. In California, CSAT is 86% with a growth of 2.5 percentage points, showing California is a CSAT strength.
The average check KPI reflects the typical amount customers spend per transaction, vital for revenue forecasting and understanding customer purchasing behavior.
The overall average check for Submarina is $14.5, a 5.6% increase year-over-year. In California, the average check is also $14.5 with no growth. This indicates stable spending per customer but an increased spending trend over last year.
Outlet numbers reflect a brand's market presence and expansion. Monitoring it helps to gauge a brand's reach and growth trajectory.
Submarina has 12 outlets in California and 2 in Guam. This shows a strong concentration in California, with a smaller presence in Guam. Further expansion would grow the brand's market presence.
Competitor data identifies key players attracting the same customer base, informing competitive strategies and differentiation efforts to gain market share.
Submarina's top competitors based on cross-visitation include Jack in the Box (12.5%), McDonald's (8.33%), In-N-Out Burger (8.33%), Black Bear Diner (8.33%), and Casa De Pico (8.33%). This indicates customers who visit Submarina also frequently visit these brands.
Traffic workload reveals peak hours, allowing resource optimization. Understanding these patterns aids in staffing and marketing for maximum impact.
Submarina experiences peak traffic between 11:00 AM and 2:00 PM, with the highest workload around noon (66.45%). This suggests the need for optimal staffing and resource allocation during these peak hours.
Consumer segment analysis provides insights for targeted marketing, revealing audience traits. It allows tailored campaigns to enhance brand relevance and engagement.
Submarina's customer base shows a higher affinity index for women (78%) and men (119%). Gen X is at 110%, Gen Y is at 83%, and Gen Z is highly over-represented (182%).