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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
STEAK MOEN-MOEN is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence STEAK MOEN-MOEN performance in the Indonesia and how they change over time
See what factors influence STEAK MOEN-MOEN performance in the Indonesia and how they change over time
Available by subscription
Available by subscription
An analysis of STEAK MOEN-MOEN' competitors in the Indonesia
An analysis of STEAK MOEN-MOEN' competitors in the Indonesia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand's competitive strength and customer preference within the Cafe & Restaurants industry.
STEAK MOEN-MOEN holds a leading position in Indonesia's Cafe & Restaurants sector with a 99th percentile market performance. This means the brand outperforms most competitors in foot traffic and customer preference. Its peers include Mie Gacoan Bangkalan, Kampung Kecil, Mie Gacoan Transyogi Cileungsi, Jabarano Coffee, Kampung Kecil Cipondoh, and Kampung kecil. This highlights a strong market presence and customer loyalty compared to other brands in the industry.
Customer satisfaction reflects brand loyalty and service quality, impacting long-term success and repeat business.
STEAK MOEN-MOEN's overall customer satisfaction is 83%, a decrease of 4.9 percentage points year-over-year. Java shows a CSAT of 84%, while Sumatra has a significantly lower CSAT of 39%. The trend from April to June 2025 shows fluctuations, ending at approximately 87%. The decline suggests a need to address potential service or product quality issues, particularly in Sumatra, to enhance customer experience.
Average check is crucial for revenue management, revealing customer spending habits and informing pricing strategies.
The overall average check for STEAK MOEN-MOEN is 29.1K IDR, reflecting a 10.5% decrease year-over-year. In Java, the average check is 28.9K IDR. The average check fluctuated between April and June 2025, dropping significantly in June. The decline indicates customers are spending less per visit, necessitating a review of menu pricing or promotional strategies to boost revenue.
Outlet count indicates brand reach and expansion, reflecting market penetration and growth potential.
STEAK MOEN-MOEN has 53 outlets in Java and only 1 in Sumatra. The disparity in outlet distribution between Java and Sumatra indicates a strong presence in Java but limited reach in Sumatra. This suggests an opportunity for strategic expansion into Sumatra to increase overall brand visibility and market share.
Identifying competitors is key for strategic positioning and understanding market dynamics to gain a competitive edge.
STEAK MOEN-MOEN's top competitors based on customer cross-visitation are KFC (3.76%), Spesial Sambal (3.57%), Pizza Hut (3.38%), Kopi Kenangan (2.63%), and Richeese Factory (2.07%). These brands attract a similar customer base, suggesting they offer comparable dining experiences or value. Understanding these preferences is crucial for differentiating STEAK MOEN-MOEN and retaining its customer base.
Traffic workload analysis helps optimize staffing and resource allocation during peak hours to improve service efficiency.
STEAK MOEN-MOEN experiences peak traffic between 17:00 and 19:00, with the highest workload around 18:00. The lowest traffic occurs between 0:00 and 8:00. This information allows for optimal staffing and resource allocation during peak hours, improving service efficiency and customer satisfaction.
Consumer segment analysis enables targeted marketing, improving ad relevance and engagement for higher ROI.
STEAK MOEN-MOEN's customer base shows a slight over-representation of women (Affinity Index: 102) and an under-representation of men (Affinity Index: 98). Gen Z is significantly over-represented (Affinity Index: 122), while Gen X (Affinity Index: 71) and Gen Y (Affinity Index: 97) are under-represented. This information can inform targeted marketing campaigns focusing on the preferences of female and Gen Z customers.