Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Starbucks is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Starbucks performance in the Vietnam and how they change over time
See what factors influence Starbucks performance in the Vietnam and how they change over time
Available by subscription
Available by subscription
An analysis of Starbucks' competitors in the Vietnam
An analysis of Starbucks' competitors in the Vietnam
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference.
Starbucks in Vietnam holds a leading market position with a percentile of 99, placing it in the top 1% of brands. This strong standing indicates significant customer preference and competitive strength within the Cafe & Restaurants industry, relative to peers like Mai Hương Restaurant - Grand World Phú Quốc, Hidden Gem Cafe Hanoi, Nhà Hàng Chang Tho, Nyna Coffee, Jollibe Coopmart Long Xuyên, and Cơm Ngon Quy Nhơn Mr Mộc which are positioned in the same percentile range.
CSAT shows customer happiness. A higher CSAT means more loyal customers, boosting brand image and revenue.
Starbucks in Vietnam demonstrates a positive customer satisfaction trend, with an overall CSAT of 74%, up 6.1 percentage points year-over-year. However, customer satisfaction in Hưng Yên Province is lower, at 48%, and has decreased by 22.6 percentage points. Monitoring CSAT dynamically reveals fluctuations between 55% and 83.33% from April to June 2025, indicating areas for targeted improvements.
Average check reflects how much customers spend per visit, directly impacting revenue and profitability.
The average check for Starbucks in Vietnam is 155.2K VND, a 55.2% increase year-over-year, indicating higher spending per customer. The average check in Hưng Yên Province is 138.3K VND with no growth. Average check value demonstrates fluctuations between 137096.77 VND and 188333.33 VND from April to June 2025.
Outlet count shows brand reach. More stores mean more access, boosting sales and brand recognition.
Starbucks has a limited presence in Vietnam, with only one outlet in Hưng Yên Province. This indicates a focused, potentially strategic, approach to market penetration. This may signal untapped growth opportunities for Starbucks within Vietnam.
Competitor analysis reveals market rivals, aiding strategic decisions to gain an edge and attract more customers.
Starbucks in Vietnam competes with Highlands Coffee (15.04% cross-visitation), Pizza 4P's (12.39%), Phê La (7.08%), and Katinat (6.19%). A 13.27% cross-visitation indicates a level of brand loyalty. Monitoring these cross-visitation rates helps Starbucks understand customer preferences and tailor its strategies to compete effectively.
Traffic workload shows peak hours, helping staff efficiently and improve customer experience.
Starbucks in Vietnam experiences peak traffic between 9 AM and 1 PM, with the highest workload occurring around 12 PM (60.69%-60.83%). Traffic significantly decreases after 9 PM. Efficient staffing and resource allocation during peak hours are essential to optimize customer service and operational efficiency.
Consumer segment analysis helps target marketing by understanding who your customers are.
Starbucks in Vietnam is highly popular among women (91 index value) and especially Gen Y (126 index value) which are over-represented compared to average consumer. Men (106 index value) are also over-represented. Gen X (67 index value) and Gen Z (91 index value) exhibit lower affinity. Tailoring marketing efforts towards Gen Y and women can enhance engagement and drive growth.