Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Starbucks is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Starbucks performance in the Austria and how they change over time
See what factors influence Starbucks performance in the Austria and how they change over time
Available by subscription
Available by subscription
An analysis of Starbucks' competitors in the Austria
An analysis of Starbucks' competitors in the Austria
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Starbucks in Austria holds a leading market performance with a percentile of 99, placing it in the top 1% of brands. This signifies a strong market presence and customer preference relative to competitors like DAIQUIRI SHOTOTHEK, مطعم بيت الشام, Schnitzelwirt, XXXLutz Restaurant, my indigo, and Ali Baba Haro KG, which are within the same range.
Customer satisfaction reflects brand loyalty and service quality, impacting long-term revenue and brand reputation.
Starbucks' overall customer satisfaction in Austria is 56%, a slight decrease of 1 percentage point year-over-year. Satisfaction varies by region, with Upper Austria and Tyrol at 47%, and Lower Austria and Salzburg at 41%. This suggests a need to investigate and address regional differences in customer experience to improve overall satisfaction.
Average check indicates customer spending per visit, crucial for revenue analysis and pricing strategy optimization.
The overall average check for Starbucks in Austria is 11.1 EUR, an 8% increase year-over-year. Burgenland has the highest average check at 13.7 EUR, while Salzburg shows 7.8 EUR. This highlights regional differences in spending habits, potentially informing localized menu or promotional strategies.
Outlet count reflects market presence and brand reach, influencing accessibility and potential customer base.
Starbucks has a varying number of outlets across Austrian states. Salzburg leads with 3 outlets, followed by Tyrol, Upper Austria and Lower Austria with 2 each, and Burgenland with 1. This distribution provides insights into regional investment and potential expansion opportunities based on market demand.
Understanding competitors reveals market dynamics and potential threats, informing competitive strategies and differentiation efforts.
The top competitors of Starbucks in Austria, based on customer cross-visitation, are McDonald's (15.97%), Burger King (5.46%), Vapiano (5.04%), Figlmüller (5.04%), and Demel (4.62%). This indicates that a significant portion of Starbucks customers also visit these establishments, suggesting shared target audiences or similar consumption occasions.
Traffic workload patterns reveal peak hours and customer flow, optimizing staffing and resource allocation for better service.
Starbucks in Austria experiences peak traffic workload between 11:00 and 17:00, with the highest activity around 15:00 and 16:00. Traffic gradually increases from 5:00 AM, peaking in the afternoon, before declining sharply after 18:00, and being almost non existent after 21:00. This data helps optimize staffing and operations to match customer demand.
Consumer segments show audience demographics which helps to target marketing for increased revenue generation.
Starbucks' consumer base in Austria shows an overrepresentation of women and Gen Z, and an underrepresentation of Men and Gen X. The Affinity Index for women is 121, and for Gen Z is 181, indicating a strong affinity. Men shows 88, and Gen X shows 86. These insights can guide marketing campaigns, messaging, and product development to cater to key demographics.