Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Burger King performance in the Austria and how they change over time
See what factors influence Burger King performance in the Austria and how they change over time
Available by subscription
Available by subscription
An analysis of Burger King' competitors in the Austria
An analysis of Burger King' competitors in the Austria
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's foot traffic share, revealing competitive strength and customer preference in the industry.
Burger King holds a leading position with a market performance percentile of 99 in Austria's Cafe & Restaurants industry. This indicates a substantial market share and strong customer preference compared to peers like KFC, L'Osteria, McDonald's, Figlmüller, Vapiano and Schweizerhaus, all of whom also have 99.
Customer satisfaction reflects brand perception. Higher CSAT scores often correlate with increased loyalty and positive word-of-mouth referrals.
Burger King's overall customer satisfaction in Austria is 64%, a 10.1 percentage point increase year-over-year. Customer satisfaction varies by state, with Vorarlberg (87%), Burgenland (86%), and Styria (81%) showing the highest satisfaction levels, while Lower Austria showed the lowest level (54%).
Average check reveals customer spending habits. Monitoring this KPI is essential for revenue forecasting and strategic pricing adjustments.
The average check for Burger King in Austria is 17 EUR, representing a 3.3% increase year-over-year. Carinthia has the highest average check (22.5 EUR), while Lower Austria has the lowest (17.2 EUR).
Outlet count indicates brand reach. Tracking expansion aids in assessing market penetration and identifying growth opportunities.
Burger King has the most outlets in Lower Austria (20). Styria has 6 outlets, Carinthia and Burgenland each have 4, and Vorarlberg, Tyrol and Salzburg each have 2.
Competitor analysis identifies key rivals. Understanding cross-visitation patterns helps refine marketing and improve customer retention strategies.
McDonald's is the top competitor with a cross-visitation rate of 21.95%. Other competitors include Mayer am Nussberg (5.99%), Gasthaus Blaue Goas (5.03%), Pfarrwirt (4.84%), and Liebstöckl-Restaurant & Catering (4.26%).
Traffic workload insights optimize staffing. Analyzing peak hours ensures efficient resource allocation and enhanced customer experience.
Burger King's peak traffic workload occurs between 12:00 and 18:00, with the highest workload at 13:00 (66.95%). Traffic is lowest between 1:00 and 5:00.
Understanding consumer segments refines targeting. Affinity insights by gender/generation inform personalized marketing and improve engagement.
Women show an affinity index of 68, under-indexing compared to the average consumer. Men show an affinity index of 117, over-indexing. Gen X exhibits an affinity index of 111, Gen Y 105, and Gen Z 104, all indicating over-representation.