Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Austria and how they change over time
See what factors influence McDonald's performance in the Austria and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Austria
An analysis of McDonald's' competitors in the Austria
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the Cafe & Restaurants industry.
McDonald's in Austria holds a leading market performance, ranking in the top 1% within the Cafe & Restaurants industry. This suggests strong customer preference. Performance peers like KFC, Burger King, L'Osteria, Figlmüller, Vapiano and Schweizerhaus share similar high percentile position.
CSAT reflects customer happiness, directly impacting loyalty and brand perception in the competitive Cafe & Restaurants market.
McDonald's overall customer satisfaction (CSAT) in Austria is 42%, a decrease of 4.7 percentage points year-over-year. Carinthia shows the highest CSAT at 60% with an increase of 3.1pp, while Burgenland and Tyrol show the lowest CSAT at 39% with decreases of 16.4pp and 15.4pp respectively.
Average check reveals spending patterns, informing pricing strategies and identifying upselling opportunities in Cafe & Restaurants.
The average check for McDonald's in Austria is 15.5 EUR, a 3.5% increase year-over-year. Upper Austria has the highest average check at 18.3 EUR. This indicates customers are spending slightly more per visit compared to last year.
Outlet count indicates brand presence, influencing market reach and customer convenience in the Cafe & Restaurants sector.
McDonald's has the highest number of outlets in Lower Austria (38), followed by Styria (27) and Tyrol (19). This distribution indicates a strong presence across key regions within Austria.
Analyzing competitors reveals market dynamics and helps refine strategies to maintain a competitive edge in Cafe & Restaurants.
Burger King is the most cross-visited brand by McDonald's customers (6.22%), followed by KFC (2.52%). Landzeit, L'Osteria and Noodle King also register cross-visitation rates of 1.42%, 1.40% and 1.37% respectively, identifying them as key competitors.
Traffic workload patterns reveal peak hours, enabling efficient staffing and resource allocation for customer satisfaction in Cafe & Restaurants.
McDonald's in Austria experiences peak traffic between 12:00 PM and 6:00 PM (hod 12-18), with the highest workload around 1:00 PM (hod 13) at 70.09. Traffic is lowest between 3:00 AM and 5:00 AM (hod 3-5).
Consumer segment analysis informs targeted marketing, enhancing engagement by tailoring messaging to different demographic groups.
McDonald's in Austria shows high affinity with women (index 79), men (index 112), Gen X (index 102), and Gen Y (index 104), indicating these segments are more engaged than average. Gen Z (index 87) show low affinity relative to the average consumer.