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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
SS Fried Chicken is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence SS Fried Chicken performance in the Indonesia and how they change over time
See what factors influence SS Fried Chicken performance in the Indonesia and how they change over time
Available by subscription
Available by subscription
An analysis of SS Fried Chicken' competitors in the Indonesia
An analysis of SS Fried Chicken' competitors in the Indonesia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
SS Fried Chicken has a market performance percentile of 97 in Indonesia's Cafe & Restaurants industry, which positions it as a leading brand. This indicates strong competitive strength. Performance peers in similar range: Uniyum - Gading Serpong Boulevard, Suteki Sushi Take Away, PUNCAK SAKA, Wuareg Bakso, Pizza Marzano, Ayam Geprek Berabe.
Customer Satisfaction (CSAT) indicates brand perception. Tracking CSAT helps to ensure that customers remain happy to ensure business success.
SS Fried Chicken's overall CSAT is 63%, a 13.1 percentage point decrease year-over-year. CSAT varies by region: Sumatra shows 71% and Kalimantan shows 47%. The CSAT trend decreased between April and June 2025. Attention is needed to understand the causes behind CSAT decline.
Outlet count shows brand coverage. Tracking outlet count is vital for understanding market penetration, expansion, and regional presence.
SS Fried Chicken has 26 outlets in Sumatra, 13 in Kalimantan, and 2 in Java. Sumatra has the highest number of outlets. This distribution highlights regional focus and potential expansion opportunities.
Competitor analysis shows market rivalry. Knowing key competitors provides insight into market dynamics, customer preferences and competitive landscape.
SS Fried Chicken's top competitors by cross-visitation are KFC (10%), Richeese Factory (6.67%), Mie Ayam Jogja Cabang Stabat (6.67%), Pizza Hut (6.67%), and Wisma Benteng Restaurant (3.33%). This indicates shared customer base and direct competition.
Traffic workload shows peak hours. Understanding traffic workload is key for optimizing staffing, inventory management and operational hours.
SS Fried Chicken's traffic workload peaks between 17:00 and 20:00, with the highest traffic around 19:00 (60.85). There is low traffic from 0:00 to 6:00. This data informs staffing and resource allocation strategies.
Analyzing segments by Gender and Generation informs targeted marketing and positioning strategies, refining the overall brand strategy and messaging.
SS Fried Chicken's customer base shows Women have 64% affinity, while Men have 130% affinity. Gen X has 68% affinity, Gen Y has 134% affinity, and Gen Z has 32% affinity. Men and Gen Y are over-represented in SS Fried Chicken's customer base.