Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Souvlaki GR is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Souvlaki GR performance in the Australia and how they change over time
See what factors influence Souvlaki GR performance in the Australia and how they change over time
Available by subscription
Available by subscription
An analysis of Souvlaki GR' competitors in the Australia
An analysis of Souvlaki GR' competitors in the Australia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference within the Cafe & Restaurants industry.
Souvlaki GR is a leading brand with a market performance percentile of 99, placing it in the top 1%. This indicates a strong competitive position and high customer preference compared to peers like Nooodling, Squires Loft, and Burrito Bar, who are in the same range.
Customer satisfaction is crucial for brand loyalty and growth, reflecting customer happiness and their likelihood to recommend the brand.
Souvlaki GR demonstrates high customer satisfaction with an overall CSAT of 88%, a significant 13 percentage point increase year-over-year. In Victoria, CSAT also stands at 88% with a similar growth, indicating consistent positive customer sentiment.
Average check reflects spending per customer, important for revenue trends and pricing strategy analysis; useful for profitability assessment.
Souvlaki GR's overall average check is 24.4 AUD, a decrease of 7.3% year-over-year. The average check in Victoria is 24.4 AUD, with 0% growth. The average check slightly fluctuates between 23.33 AUD and 25.67 AUD from April to June.
Outlet count indicates brand's market presence and expansion strategy, showing geographical reach and potential market coverage.
Souvlaki GR has 16 outlets in Victoria. With 100% bar fill percentage the brand has a strong presence in the state relative to its current capacity. The number of outlets is constant.
Understanding competitors aids strategic positioning, helping to identify direct rivals and customer preferences for competitive advantage.
Souvlaki GR's top competitors based on customer cross-visitation are McDonald's (9.78%), KFC (6.52%), El Jannah Chicken (4.35%), Hungry Jack's Burgers (3.26%), and Il Mercato Centrale Melbourne (2.17%). This shows customer overlap with major fast-food chains.
Traffic workload analysis reveals peak hours, enabling optimized staffing, resource allocation, and targeted marketing for maximizing efficiency.
Souvlaki GR's peak traffic workload occurs between 11 AM and 7 PM, with the highest traffic workload recorded between 5 PM and 6 PM (56.95). Traffic is minimal between 4 AM and 6 AM. This data can inform staffing and operational decisions.
Segment analysis enables targeted campaigns, tailoring messages to resonate with key groups to maximize engagement and effectiveness.
Souvlaki GR's consumer base shows over-representation of women (affinity index 90) and under-representation of men (affinity index 107). Gen Z is strongly over-represented (affinity index 233) and Gen Y is also over-represented (affinity index 111), suggesting a younger customer base.