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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
SoBe Burger is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence SoBe Burger performance in the United Kingdom and how they change over time
See what factors influence SoBe Burger performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
An analysis of SoBe Burger' competitors in the United Kingdom
An analysis of SoBe Burger' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
SoBe Burger holds a leading market position with a percentile of 98, placing it in the top 2% of brands in the UK's Cafe & Restaurants industry. This high percentile indicates strong brand preference. Performance peers in the same percentile are Red Lion Handcross, La Maison Ani London, The Sun of Camberwell, White Swan Edgbaston, Liberté Sky Garden, and Bob Bob Ricard.
Customer satisfaction is crucial as it directly influences brand loyalty, repeat business, and positive word-of-mouth, impacting long-term revenue.
SoBe Burger's customer satisfaction (CSAT) is at 89%, showing a substantial increase of 16 percentage points year-over-year. This indicates a significant improvement in customer perception. The CSAT data for England mirrors the overall value at 89% with a 16pp increase, reflecting consistent satisfaction across the region.
Average check is key to understand customer spending habits, informing pricing strategies and menu optimization for increased revenue.
The average check for SoBe Burger is 15.9 GBP, reflecting a 3.4% decrease year-over-year. This decrease may indicate changes in customer spending habits or the impact of promotional offers. The average check in England is also 15.9 GBP, consistent with the overall average.
Outlet count reflects market reach and growth potential, directly impacting brand visibility and accessibility to customers.
SoBe Burger has 12 outlets in England and 1 outlet in Scotland. The distribution indicates a primary focus on the English market with a smaller presence in Scotland. The number of outlets reflect the company's physical presence and brand accessibility in those regions.
Competitor analysis helps understand market dynamics, identify competitive advantages, and refine strategies for customer acquisition and retention.
SoBe Burger's top competitors based on cross-visitation are Cake Box (12.5%), Grill Hut Peri Peri (6.25%), Range Chicken (6.25%), McDonald's (6.25%), and Sticks'n'Sushi (3.13%). These values suggest Cake Box is the most frequently visited alternative for SoBe Burger's customers.
Analyzing traffic workload by hour enables optimized staffing, resource allocation, and marketing efforts to match peak demand periods.
SoBe Burger experiences peak traffic workload between 11:00 and 22:00, with the highest traffic occurring between 17:00 and 19:00. The lowest traffic workload is observed during the early morning hours (0:00 - 10:00), allowing for targeted staffing during busy periods.
Understanding consumer segments by gender and generation enables targeted marketing, improved product positioning, and increased customer engagement.
SoBe Burger's consumer base shows a higher affinity towards men (126) compared to women (60). Among generations, Gen Z (258) shows a significantly high affinity, followed by Gen Y (151). This suggests that the brand resonates strongly with younger demographics, particularly Gen Z.