Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Sizzler is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Sizzler performance in the Egypt and how they change over time
See what factors influence Sizzler performance in the Egypt and how they change over time
Available by subscription
Available by subscription
An analysis of Sizzler' competitors in the Egypt
An analysis of Sizzler' competitors in the Egypt
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reflects brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Sizzler in Egypt holds a leading position with a 99th percentile market performance. This signifies a strong market presence relative to peers like 'مطعم جيت بوئتك وسط البلد', 'Zephere Sea food elmax', 'Kazlak', 'Pâtisserie Etoile', 'Abou Ramy nasr city', and 'Fetiret Dina Farms - Nasr City Branch', all also at the 99th percentile.
Customer Satisfaction measures loyalty and service quality, impacting brand reputation and repeat business, reflecting overall customer experience.
Sizzler's customer satisfaction in Egypt is at 72%, indicating a moderate level of contentment. However, there has been a 9.7 percentage point decrease year-over-year. This suggests a need to address potential service or product quality issues to improve customer sentiment and loyalty.
Average Check indicates customer spending per visit, reflecting pricing strategy effectiveness and perceived value, as well as revenue generation.
The average check for Sizzler in Egypt is 960.9 EGP, showing an increase of 21.8% compared to the previous year. This suggests customers are spending more per visit, possibly due to menu changes or increased customer spending habits, demonstrating a growth in revenue per transaction.
Number of Outlets indicates brand reach and market coverage, directly impacting accessibility and potential customer base, and revenue.
Sizzler has 4 outlets in Cairo, representing its physical presence in Egypt. This limited number of outlets may constrain overall market reach and accessibility, potentially impacting the brand's overall market share and growth opportunities.
Competitor analysis identifies key rivals and customer overlaps, informing competitive strategies and differentiation efforts for market share.
Sizzler's customers in Egypt also frequent 'Bosporus Open Air Mall (Madinaty)' (6.12% cross-visitation), 'PAUL' (5.10%), 'مطعم', 'Second Cup', and 'حجوجة'(4.08%). This overlap suggests these brands are key competitors, and Sizzler should analyze their offerings to identify differentiation opportunities.
Traffic Workload shows peak hours, crucial for staffing and resource allocation, optimizing service efficiency and customer experience.
Sizzler's peak traffic workload in Egypt occurs between 4 PM and 10 PM, with the highest workload at 7 PM (61.07%). This indicates the busiest times for the restaurant, requiring optimized staffing and resource allocation to handle customer demand effectively.
Consumer Segments by gender/generation enable tailored marketing and product strategies based on unique demographics/preferences, improving campaign effectiveness.
Women (Affinity index: 132) are overrepresented among Sizzler's consumers, while men are underrepresented (Affinity index: 90). Gen Z (Affinity index: 581) are highly overrepresented, while Gen Y (Affinity index: 89) is underrepresented. This suggests targeted marketing towards the high affinity demographics.