Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Second Cup is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Second Cup performance in the Egypt and how they change over time
See what factors influence Second Cup performance in the Egypt and how they change over time
Available by subscription
Available by subscription
An analysis of Second Cup' competitors in the Egypt
An analysis of Second Cup' competitors in the Egypt
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference.
Second Cup, with a market performance percentile of 99 in Egypt's Cafe & Restaurants industry, is a leading brand. This means it captures a significant share of customer traffic compared to peers like Ladurée, Abou al Zouz, Just smash, Al Beiruti, مطعم سلطان سراي Sultan Saray Restaurant, and Nişantaşi, all positioned within the same top percentile range.
Customer satisfaction reflects brand perception and loyalty. It directly impacts retention and overall business success.
Second Cup's overall customer satisfaction in Egypt is 64%, a decrease of 5.4 percentage points year-over-year. Satisfaction varies by location: Cairo shows 67% (-4.2pp), while Giza has a lower 56% (-9.3pp). The trend from April to June 2025 indicates fluctuating satisfaction levels.
Average check reveals customer spending habits, impacting revenue. Monitoring its trend informs pricing and promotional strategies.
Second Cup's average check in Egypt is 255.7 EGP, a 17.9% increase year-over-year. Cairo has an average check of 261.5 EGP, while Giza's is 230.6 EGP. Average check fluctuated between April and June 2025, peaking at 264.71 EGP.
Outlet count indicates market presence and expansion. Tracking this metric reflects brand growth and accessibility.
Second Cup has 22 outlets in Egypt. Most are in Cairo (18), followed by Giza (3) and Western (1). The distribution of outlets indicates a strong presence in the Cairo region.
Competitive analysis identifies key rivals and cross-visitation patterns. It informs competitive positioning and marketing strategies.
Second Cup's top competitors in Egypt, based on customer cross-visitation, are Starbucks (7.67%), Koshary El Tahrir (5.56%), McDonald's (4.23%), Dunkin' (3.97%), and Cilantro (3.70%). These brands share customers with Second Cup, indicating potential areas for differentiation.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation to optimize customer experience.
Second Cup experiences peak traffic workload between 8 PM (69.84) and 11 PM (68.73). Traffic is lowest between 3 AM and 6 AM. These patterns suggest evening and late-night are key business periods.
Understanding consumer demographics allows targeted marketing. Affinity insights help tailoring strategies for different groups.
Second Cup's customer base in Egypt shows a high affinity for women (106 index) and Gen Z (332 index). Gen Y has an affinity index of 101, indicating nearly average representation, while Gen X is underrepresented (53 index).