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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Siegel Backkultur is in the top 4% of brands
Sample of brands in the same percentile
See what factors influence Siegel Backkultur performance in the Germany and how they change over time
See what factors influence Siegel Backkultur performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of Siegel Backkultur' competitors in the Germany
An analysis of Siegel Backkultur' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference.
Siegel Backkultur's market performance is at the 96th percentile, indicating a leading position. This highlights a strong competitive advantage and customer preference. Performance peers in the same range: Slurp Nudelbar, Mauer Kebab, Verde, Ottendorfer Mühlenbäcker, Café Podium, AL Fiume Ristorante Worms.
Customer satisfaction (CSAT) reflects customer happiness, influencing loyalty and brand perception, which is crucial for business success.
Siegel Backkultur boasts a 92% overall customer satisfaction, a significant 11.9 percentage point increase year-over-year. This indicates a high level of customer approval, particularly strong in Baden-Württemberg, signaling effective strategies in customer engagement and service delivery.
Outlet count indicates market presence and growth. Tracking this shows expansion and reach in the industry.
Siegel Backkultur operates 17 outlets in Baden-Württemberg. This number represents its physical presence and market coverage in the region, providing a measure of its accessibility to customers. A stable outlet count suggests a period of consolidation or consistent market presence.
Understanding competitors' overlap in customer base is vital for strategic positioning and targeted marketing.
McDonald's leads as the most cross-visited brand by Siegel Backkultur's customers at 16.13%. Other top competitors include Onkel Otto (9.68%), Sailer (6.45%), Burger King (6.45%), and Wilma Wunder (6.45%). This indicates shared customer interests, informing strategies for differentiation and competitive advantage.
Traffic workload reveals peak hours, guiding staffing and resource allocation for optimal service.
Siegel Backkultur experiences peak traffic between 8:00 AM and 12:00 PM, with the highest workload at 11:00 AM (64.21%). Traffic starts to increase around 6:00 AM, declining after 4:00 PM. This indicates morning and lunchtime are critical periods for staffing and service optimization to meet customer demand.
Analyzing consumer segments (gender, generation) enables targeted marketing and personalized customer experiences.
Women are overrepresented among Siegel Backkultur's consumers (Affinity Index 79), while Men are even more overrepresented (Affinity Index 111). Gen X (Affinity Index 72), Gen Y (Affinity Index 113), and Gen Z (Affinity Index 369) all demonstrate an Affinity Index above 100 suggesting these groups are highly engaged with the brand.