Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Serious Coffee is in the top 5% of brands
Sample of brands in the same percentile
See what factors influence Serious Coffee performance in the Canada and how they change over time
See what factors influence Serious Coffee performance in the Canada and how they change over time
Available by subscription
Available by subscription
An analysis of Serious Coffee' competitors in the Canada
An analysis of Serious Coffee' competitors in the Canada
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand’s foot traffic share, revealing competitive strength and customer preference within the Cafe & Restaurants industry.
Serious Coffee holds a leading market performance position at the 95th percentile in Canada's Cafe & Restaurants industry. This indicates strong competitive strength and significant customer preference. Performance peers include INDIAN FOOD CORNER, Nemo Sushi Bar, Gojo Café Ethiopia I Ethiopian Cuisine, Damascus, Dirty, and Sura Korean Restaurant.
CSAT reflects customer happiness. Monitoring changes helps pinpoint satisfaction drivers and problem areas, guiding improvements and loyalty programs.
Serious Coffee's overall customer satisfaction (CSAT) is 79%, a significant 5.8 percentage point increase year-over-year. In British Columbia, CSAT mirrors the overall value at 79%, also showing a 5.8 percentage point increase. This indicates positive customer perception and service quality.
Average check shows how much customers spend per visit. Tracking this helps understand spending habits and informs pricing and promotion strategies.
The overall average check for Serious Coffee is CAD 11.4, reflecting a 12% increase year-over-year, suggesting increased customer spending or successful upselling strategies. In British Columbia, the average check is also CAD 11.4, with no growth indicated.
Outlet count indicates brand reach. Tracking growth helps assess expansion, market penetration, and informs decisions on resource allocation.
Serious Coffee has 13 outlets in British Columbia. This number reflects the brand's current physical presence and market coverage within the province.
Competitor analysis shows which brands compete for customers. This insight informs strategies to differentiate, attract, and retain market share.
Serious Coffee's top competitors, based on customer cross-visitation, are Starbucks (16.90%), A&W Canada (14.08%), Tim Hortons (14.08%), McDonald's (7.04%), and Cactus Club Cafe (5.63%). This data indicates shared customer interests and potential areas for competitive focus.
Traffic workload shows peak hours. This insight guides staffing, inventory, and marketing efforts for efficient operations and customer satisfaction.
Serious Coffee experiences peak traffic between 9:00 AM and 1:00 PM, with the highest workload around 11:00 AM (64.54%). Traffic is minimal before 6:00 AM and after 6:00 PM. This data is critical for optimizing resource allocation.
Consumer segments help target marketing. Understanding gender and generation mix allows tailored campaigns for efficient customer acquisition and engagement.
Serious Coffee's customer base shows a higher affinity among women (index 104) and Gen X (index 110) and Gen Z (index 116). Gen Y are under-indexed (index 64). These affinity indexes do not reflect market share, only relative segment representation.