Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Sederhana is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Sederhana performance in the Indonesia and how they change over time
See what factors influence Sederhana performance in the Indonesia and how they change over time
Available by subscription
Available by subscription
An analysis of Sederhana' competitors in the Indonesia
An analysis of Sederhana' competitors in the Indonesia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows the brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Sederhana, with a market performance percentile of 99, is a leading brand in Indonesia's Cafe & Restaurants industry, placing it in the top 1%. This indicates strong customer preference. Performance peers in the same percentile range include Kampung Kecil Restaurant, Mie Gacoan Parung Raya, Wizzmie Lidah Kulon, CITARASA Steak Kaki Lima, Wizzmie Kota Blitar, and Mie Gacoan Tangsel - Jombang Ciputat.
Customer satisfaction (CSAT) is key for brand loyalty and growth, showing how happy customers are with their experience, and directly impacts repeat business.
Sederhana's overall customer satisfaction is 71%, a decrease of 3.8 percentage points year-over-year. Java shows 71% satisfaction (-2.6pp), while Sumatra is at 67% (-11.9pp). The decline in Sumatra needs attention. CSAT decreased from 73.24% in April to 66.82% in June 2025.
Average check is crucial for revenue insights, reflecting customer spending per visit and impacting profitability and pricing strategies.
Sederhana's overall average check is 75.6K IDR, a 5.1% increase year-over-year. Java has an average check of 83.2K IDR, while Sumatra's is 58.2K IDR. April 2025 saw an average check of 75.32K IDR, rising to 87.42K IDR in May, then dropping to 55.78K IDR in June.
Outlet count signifies brand reach, showing expansion and market presence, crucial for accessibility and growth potential.
Sederhana has 78 outlets in Java, 37 in Sumatra, 5 in Kalimantan and 4 in Sulawesi. Java accounts for the highest number of outlets.
Competitor analysis identifies key rivals, informing competitive strategies and highlighting market positioning opportunities.
Sederhana's top competitors based on cross-visitation are KFC (6.44%), Pizza Hut (5.66%), Starbucks (3.86%), McDonald's (2.96%), and Fore Coffee (2.57%). This indicates a significant overlap in customer base with these major brands.
Traffic workload analysis reveals peak hours, crucial for staffing and service optimization to meet customer demand effectively.
Sederhana's peak traffic workload occurs between 12:00 PM and 6:00 PM, with the highest workload at 1:00 PM (65.65%). The lowest workload is between 2:00 AM and 5:00 AM. This suggests optimizing staffing during peak hours.
Understanding consumer segments by Gender and Generation enables targeted marketing, enhancing engagement and brand relevance.
Women show a high affinity (60%) and men show a very high affinity (133%) toward Sederhana. Gen X shows very high affinity (230%), Gen Y (89%) affinity is below average and Gen Z shows a low affinity (42%).