Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Second Cup Café is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Second Cup Café performance in the Canada and how they change over time
See what factors influence Second Cup Café performance in the Canada and how they change over time
Available by subscription
Available by subscription
An analysis of Second Cup Café' competitors in the Canada
An analysis of Second Cup Café' competitors in the Canada
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals brand’s share of foot traffic, reflecting competitive strength and customer preference.
Second Cup Café holds a leading market performance at the 99th percentile. This shows a strong competitive position within the Cafe & Restaurants industry in Canada. Performance peers include Leela Indian Food Bar, OEB Breakfast Co., Wingstop, Original Shawarma, Seau de Crabe Restaurant and Shawarma Royale.
Customer satisfaction (CSAT) indicates brand perception. High CSAT scores often correlate with increased loyalty and positive word-of-mouth.
Second Cup Café's overall CSAT is 76%, up 10.6 percentage points year-over-year. Nova Scotia leads with 87% CSAT, while British Columbia lags at 82%. The trend from April to June 2025 shows fluctuating CSAT, peaking in April. This demonstrates generally positive customer experiences with room for improvement in specific regions.
Average check reflects customer spending per visit. Monitoring this KPI helps in pricing strategies and revenue optimization efforts.
Second Cup Café's overall average check is 10.8 CAD, down 5.6% year-over-year. New Brunswick leads at 12.1 CAD. The average check trend from April to June 2025 indicates slight volatility. This suggests possible impact of economic factors on consumer spending in this cafe.
Outlet count shows brand presence. A broad network can increase accessibility, driving revenue and market share.
Second Cup Café has 72 outlets in Ontario, leading all provinces. Alberta has 40, Quebec 37, and other provinces have fewer. This geographical distribution highlights Ontario as a core market, while other provinces represent growth opportunities. The total number of outlets demonstrates brand presence across Canada.
Competitor analysis reveals competitive landscape. Understanding who the other players helps in strategic decision-making and differentiation.
Second Cup Café's top competitors based on cross-visitation are Tim Hortons (19.27%), Starbucks (9.48%), McDonald's (8.56%), A&W Canada (6.88%), and Subway (4.74%). Tim Hortons sees considerably high cross-visitation, which means many Second Cup customers also frequent their locations.
Traffic workload reflects peak hours. Optimized staffing improves customer service, and targeted promotions increase revenue during slower periods.
Second Cup Café's traffic workload peaks between 9 AM and 6 PM, with the highest activity around noon (60.40). Traffic is low in the early morning hours, increasing substantially from 6 AM onward. Data suggests operational strategies should focus on managing lunchtime rush.
Consumer segment insights inform targeted marketing. Understanding customer demographics allows tailored strategies for engagement and retention.
Second Cup Café sees women over-represented (99 affinity index), men are over represented too (101 affinity index). Among generations, Gen X is over-represented (113 affinity index), while Gen Y is slightly under-represented (97 affinity index) and Gen Z is over represented (106 affinity index) suggesting a strong affinity.