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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Second Cup is in the top 14% of brands
Sample of brands in the same percentile
See what factors influence Second Cup performance in the Saudi Arabia and how they change over time
See what factors influence Second Cup performance in the Saudi Arabia and how they change over time
Available by subscription
Available by subscription
An analysis of Second Cup' competitors in the Saudi Arabia
An analysis of Second Cup' competitors in the Saudi Arabia
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals competitive strength and customer preference, showing brand's share of foot traffic within the industry.
Second Cup's market performance is at the 86th percentile, indicating an above average market standing. Its performance peers include Taj Mahal Restaurant, Etan Restaurant, Broast Nakeel بروستد النخيل, Rizq Al Sayyad, JOE'S CAFE, and مضغوط ونص, all within the same percentile.
Customer satisfaction (CSAT) is critical for loyalty and growth, reflecting customer contentment with brand experiences and service quality.
Second Cup's overall CSAT is 86%, up 9.8 percentage points year-over-year. In the Eastern Province, CSAT is also 86%, showing consistent satisfaction across this region. CSAT ranged from 80.95% to 100% between April and June 2025.
Outlet count indicates market presence and expansion, influencing brand visibility and accessibility to customers in key locations.
Second Cup has one outlet in the Eastern Province. This indicates a limited physical presence in that region during the analyzed period.
Competitor analysis reveals market dynamics, pinpointing key rivals and cross-visitation patterns for strategic positioning and advantage.
Top competitors based on cross-visitation are Saadeddin (12.5%), Al Baik (12.5%), مطعم طباق Thabbaq Restaurant (6.25%), أوستن كوفي Osten Coffee (6.25%), and Subway (6.25%). This shows customers visiting Second Cup also frequent these brands.
Traffic workload by hour reveals peak times, informing staffing and resource allocation to optimize service and customer satisfaction.
Peak traffic workload for Second Cup occurs around 6 AM (43.14%), 6 PM (46.29%), and 7 PM (47.43%), with the highest workload at 6 PM (55%), indicating busy periods for staffing and promotions.