Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Salzbäcker in is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Salzbäcker in performance in the Germany and how they change over time
See what factors influence Salzbäcker in performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of Salzbäcker in' competitors in the Germany
An analysis of Salzbäcker in' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile shows the brand’s share of foot traffic, revealing its competitive strength and customer preference.
Salzbäcker in, with a Market Performance of 98, is a leading brand in Germany's Cafe & Restaurants industry, indicating it captures a significant share of customer visits. Peers like Fischkiste Zinnowitz share the same percentile range.
Customer satisfaction is crucial to gauge customer loyalty, and identify areas needing improvement to enhance the brand experience.
Salzbäcker in shows an 88% customer satisfaction, but a 5.3pp decrease year-over-year suggests declining customer loyalty. Lower Saxony shows 87% satisfaction with a 6.9pp drop, needing further investigation into contributing issues.
Outlet count reflects brand reach. More outlets mean greater accessibility potentially leading to higher sales and market share.
Salzbäcker in has 12 outlets in Lower Saxony and 1 in Mecklenburg-Vorpommern. Focusing on Lower Saxony may be beneficial given its concentration of outlets.
Competitor analysis identifies key players, reveals consumer preferences, and helps in strategic positioning against top competitors.
McDonald's is the most frequented competitor by Salzbäcker in's customers (14.08% cross visitation), followed by Soetebiers Dorfbäckerei (7.04%). Understanding why customers visit these competitors is vital.
Traffic workload insights enable optimal staffing, resource allocation, and tailored marketing strategies based on peak and off-peak hours.
Salzbäcker in experiences peak traffic between 8 AM and 4 PM, with the highest workload at 10 AM (54.74%). Staffing and promotions should align with these high-traffic periods.
Understanding consumer segments allows tailored marketing. Gender and generational affinity reveals strategic positioning possibilities.
Women are overrepresented (97 affinity index) among Salzbäcker in's consumers. Gen X shows a high affinity (152), whereas Gen Y is underrepresented (40 affinity index), indicating targeted campaigns for Gen Y are needed.