Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
SALT is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence SALT performance in the Saudi Arabia and how they change over time
See what factors influence SALT performance in the Saudi Arabia and how they change over time
Available by subscription
Available by subscription
An analysis of SALT' competitors in the Saudi Arabia
An analysis of SALT' competitors in the Saudi Arabia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
SALT holds the 99th percentile, marking it as a leading brand in Cafe & Restaurants in Saudi Arabia. This high percentile shows strong competitive positioning. Its performance peers, also at the 99th percentile, include Alkhafeef, Soldout Restaurant® مطعم سولد اوت, Shawarma House, Sadd Ma'arib, Barbar, and مطعم سد مأرب للأكلات الشعبية فرع الرياض.
Customer satisfaction (CSAT) measures how well SALT's products/services meet expectations, crucial for loyalty and brand advocacy.
SALT's overall CSAT is 91%, a 2.9 percentage point increase year-over-year, reflecting improved customer experiences. Riyadh Region shows a high CSAT of 95% with 4.3pp growth, while Eastern Province has a CSAT of 80% with a substantial 10pp increase, indicating positive trends across regions.
Average check reflects customer spending per visit. Monitoring this helps in optimizing pricing and understanding customer purchase behavior.
SALT's overall average check is 104.8 SAR, a slight decrease of 0.8% year-over-year. The Riyadh Region has an average check of 106.6 SAR. Eastern Province shows an average check of 102.2 SAR. This indicates stable spending habits across regions.
The number of outlets indicates SALT's physical presence and market reach, affecting brand accessibility and potential revenue.
SALT has 3 outlets in Eastern Province and 3 in Riyadh Region. This balanced distribution indicates a focus on key regions within Saudi Arabia, suggesting a calculated approach to market coverage and resource allocation.
Identifying key competitors helps SALT understand its market position and develop strategies to gain a competitive edge.
SALT's top competitors based on cross-visitation are Dunkin' (5.52%), Al Baik (5.26%), McDonald's (4.73%), Kudu (4.07%), and Half Million (3.94%). This indicates customers who visit SALT also frequent these brands, reflecting shared customer preferences.
Analyzing traffic workload by hours helps SALT optimize staffing, manage resources, and improve customer experience during peak times.
SALT experiences the highest traffic workload between 19:00 and 23:00, peaking at 64.14% at 23:00. Traffic is minimal between 03:00 and 07:00. This workload distribution guides staffing and operational adjustments.
Analyzing consumer segments by gender and generation allows SALT to tailor marketing efforts for maximum impact and relevance.
SALT's consumer base shows a high affinity among women (140 index) and Gen Y (121 index). Men are under-indexed (84), and Gen X is also under-indexed (88). This suggests marketing should focus on female and Gen Y consumer preferences.