Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
RocoMamas is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence RocoMamas performance in the Zambia and how they change over time
See what factors influence RocoMamas performance in the Zambia and how they change over time
Available by subscription
Available by subscription
An analysis of RocoMamas' competitors in the Zambia
An analysis of RocoMamas' competitors in the Zambia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand strength and customer preference within the Cafe & Restaurants sector, guiding strategic decisions.
RocoMamas holds a leading market performance percentile of 98 in Zambia's Cafe & Restaurants industry, indicating strong customer preference. Performance peers include Cheryl Gardens And Events Centre, Shamel Restaurant and Bar, KFC Waterfalls, KFC Kabulonga Mall, KFC, and Penmal Restaurant & Bar.
Customer satisfaction reflects the customer's contentment with a brand's products and services, directly impacting loyalty and revenue.
RocoMamas' overall customer satisfaction is at 74%, a decrease of 14.7 percentage points year-over-year. Satisfaction is higher in Copperbelt Province (91%) than in Lusaka Province (58%). Focus is needed to improve satisfaction levels, especially in Lusaka.
The number of outlets indicates a brand's market reach and potential revenue streams within the Cafe & Restaurants industry.
RocoMamas has 2 outlets in Lusaka Province and 1 in Copperbelt Province, Zambia. This indicates a concentrated presence in these regions, showing potential for expansion or optimization.
Understanding key competitors reveals market dynamics, helping to refine brand strategies and maintain a competitive edge.
RocoMamas' top competitors in Zambia, based on customer cross-visitation, are Hungry Lion (31.25%), Nando's (16.67%), vida e caffè (14.58%), Grandaddy’s Shoka Nyama (14.58%), and Debonairs Pizza - Chipata (8.33%). This highlights direct competition for RocoMamas.
Traffic workload analysis optimizes staffing, inventory, and promotions, enhancing operational efficiency and customer experience.
RocoMamas experiences peak traffic between 12:00 PM and 2:00 PM, with the highest workload at 1:00 PM (62.86%). Traffic is minimal between 11:00 PM and 9:00 AM. This data helps with staffing and promotional planning.
Analyzing consumer segments tailors marketing, enhances engagement, and maximizes ROI by aligning with specific demographics.
Women have a higher affinity (109) for RocoMamas than men (96). Gen X shows significantly high affinity (317), indicating strong interest among this generation. Marketing efforts should target these groups.