Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Rei dos Frangos is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Rei dos Frangos performance in the Portugal and how they change over time
See what factors influence Rei dos Frangos performance in the Portugal and how they change over time
Available by subscription
Available by subscription
An analysis of Rei dos Frangos' competitors in the Portugal
An analysis of Rei dos Frangos' competitors in the Portugal
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals competitive strength and customer preference, showing brand's share of foot traffic in the industry.
Rei dos Frangos holds a leading market performance with a percentile of 99, placing it in the top 1% of brands. This indicates a strong competitive position and high customer preference. Performance peers include House of coffee porto, Casa Nostra, Restaurante Santo António, Magokoro Ramen, Fábrica Coffee Roasters, and Mercado Beira-Rio, all within a similar top-tier market standing.
Customer satisfaction (CSAT) indicates brand perception. Monitoring its changes helps in improving customer experience and loyalty.
Rei dos Frangos has a CSAT of 65%, a decrease of 18.1 percentage points year-over-year, indicating a concerning downward trend. CSAT varies by county: Leiria (64%), Évora (55%), and Santarém (44%). The Évora and Santarém locations show a significant decline in satisfaction, requiring investigation and action.
Average check (amount spent per transaction) is key to revenue. Changes reflect pricing strategies and customer spending habits.
Rei dos Frangos shows an overall average check of 14 EUR, up 2.2% year-over-year. Santarém has an average check of 13.2 EUR and Leiria 11.3 EUR. This indicates stable, but slightly increased customer spending, suggesting successful value perception.
Outlet count reflects brand reach. Changes indicate expansion/contraction, influencing market access and brand visibility.
Rei dos Frangos has a varying number of outlets across different counties: Leiria (9), Lisbon (5), Coimbra (3), Santarém (3), Évora (1), Vila Real (1), and Setúbal (1). Leiria has the highest number of outlets, reflecting its market importance for the brand.
Analyzing competitors reveals market dynamics, customer preferences, and opportunities for differentiation and strategic positioning.
The top competitors for Rei dos Frangos, based on cross-visitation, are McDonald's (10.20%), Burger King (4.08%), Café Canto do Cais (4.08%), O Sole Mio (3.06%) and STAGE Restaurant (3.06%). This suggests that Rei dos Frangos customers also frequent fast-food chains and local cafes.
Traffic workload identifies peak hours, optimizing staffing and resources. Understanding customer flow improves service efficiency.
Peak traffic for Rei dos Frangos occurs between 12:00 and 14:00 (53.56% and 52.91%) and remains high from 18:00 to 21:00 (35.78%-44.12%). There is minimal activity between 0:00 and 8:00. Resource allocation should align with these peak periods for optimal service.
Segment analysis allows tailored marketing, improving engagement. Understanding demographics informs effective messaging and product offerings.
Rei dos Frangos' consumers show gender and generational skews. Women (63% affinity) and Gen X (163% affinity) are overrepresented, indicating high affinity. Men (125% affinity) also show a higher engagement. Gen Y (62% affinity) and Gen Z (32% affinity) show lower representation, needing targeted efforts.