Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Portugália is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Portugália performance in the Portugal and how they change over time
See what factors influence Portugália performance in the Portugal and how they change over time
Available by subscription
Available by subscription
An analysis of Portugália' competitors in the Portugal
An analysis of Portugália' competitors in the Portugal
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Portugália's Market Performance is at the 99th percentile, marking it as a leading brand. This position indicates a very strong competitive standing. Performance peers include Zephyr Playa, Clube do Bacalhau, Cervejaria Ramiro, Regedor 23, O Bessa, and Cocheira Alentejana, all within the same percentile range.
Customer Satisfaction (CSAT) reflects brand perception. Tracking its trends allows for improving service quality and reinforcing customer loyalty.
Portugália's overall Customer Satisfaction is 81%, a significant 13.9 percentage point increase year-over-year. In Lisbon, CSAT is 84%. The CSAT fluctuated between 78.68% and 87.13% during the period of April to June 2025, showing a positive trend.
Average Check reveals customer spending habits, crucial for pricing and revenue strategies. Helps optimize profitability and identify trends.
The overall Average Check for Portugália is 22.9 EUR, showing an increase of 8.8% year-over-year. In Lisbon, the Average Check is 24.4 EUR. The Average Check ranged from 19.22 EUR to 25.57 EUR between April and June 2025.
Tracking outlet count indicates expansion and market reach. It signals brand growth and accessibility to customers in various locations.
Portugália has a total of 24 outlets across Portugal. Lisbon has the highest concentration with 13 outlets, followed by Faro, Coimbra, Porto and Setúbal each having 2 outlets, Leiria, Santarém and Évora each having 1 outlet. This distribution highlights Lisbon as a primary market.
Competitor analysis shows overlap in customer visits. Reveals key players and guides competitive strategies for retaining and attracting customers.
Portugália's top competitors, based on cross-visitation, are McDonald's (8.52%), Pastéis de Belém (5.68%), Burger King (3.98%), A Padaria Portuguesa (2.27%), and Time Out Market Lisboa (2.27%). These brands represent alternative choices for Portugália's customer base.
Traffic workload shows peak hours. Allows optimizing staffing and resource allocation to match customer demand effectively.
Traffic workload for Portugália peaks between 12:00 and 22:00, with the highest workload observed between 13:00 and 14:00. There is virtually no traffic between 0:00 and 9:00. Staffing should be prioritized during the peak hours.
Segment analysis helps tailor marketing. Understanding demographics enables focused campaigns that resonate with specific consumer groups.
Among Portugália's consumers, Women (89%) are overrepresented and Men (107%) underrepresented, relative to the average consumer. Gen X (99%) and Gen Y (96%) show relatively average affinity, while Gen Z (73%) is under-indexed. This suggests targeted marketing opportunities based on age and gender.