Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pollos Victorina is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Pollos Victorina performance in the Dominican Republic and how they change over time
See what factors influence Pollos Victorina performance in the Dominican Republic and how they change over time
Available by subscription
Available by subscription
An analysis of Pollos Victorina' competitors in the Dominican Republic
An analysis of Pollos Victorina' competitors in the Dominican Republic
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pollos Victorina, with a market performance of 99%, is a leading brand. This indicates a strong competitive position, signifying customer preference and market dominance compared to peers like Bhogali, Jamaca de Dios Restaurant, and others.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue. Monitoring CSAT helps identify areas for service improvement.
Overall CSAT for Pollos Victorina is 36%, a decrease of 30.6pp year-over-year. Santo Domingo shows 46% CSAT, while Distrito Nacional is at 24%, suggesting a need for targeted improvements in customer experience, especially in Distrito Nacional.
Average check (revenue per order) reflects pricing strategy effectiveness and customer spending habits, impacting overall revenue and profitability trends.
Pollos Victorina's average check is 925 DOP, a 23.3% increase year-over-year. Santo Domingo has an average check of 977.3 DOP. This indicates increased customer spending, but needs monitoring to ensure value perception.
Outlet count indicates market reach and expansion strategy. More outlets can boost brand visibility and accessibility, driving revenue growth.
Pollos Victorina has 10 outlets in Distrito Nacional, 5 in Santo Domingo, 3 in La Altagracia, 2 in Santiago, and 1 in La Romana. The concentration in Distrito Nacional indicates a strategic focus on this key region.
Competitor analysis identifies key players and customer preferences, informing strategies to enhance market share and differentiate the brand.
Pollos Victorina's top competitors include Little Caesars Pizza (18.84%), Helados Bon (13.04%), McDonald's (10.14%), and Wendy's (10.14%). This reveals customer overlap and the need to strategize against these popular choices.
Traffic workload analysis helps optimize staffing and resource allocation, ensuring efficient service during peak hours and improving customer experience.
Pollos Victorina experiences peak traffic between 12:00 PM and 8:00 PM (HOD 12-20), with the highest workload around 1:00 PM (HOD 13). Staffing and resources should be maximized during these hours to handle demand effectively.
Consumer segment analysis informs targeted marketing, tailoring strategies to resonate with different demographics and maximizing engagement and conversion rates.
Pollos Victorina's customer base shows high affinity for Women (93 index) and Gen X (173 index), with a very high index in GenZ (298 index). This suggests that marketing efforts should prioritize Gen Z, while still catering to the preferences of Gen X and women.