Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pollo Pepe is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Pollo Pepe performance in the Mexico and how they change over time
See what factors influence Pollo Pepe performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Pollo Pepe' competitors in the Mexico
An analysis of Pollo Pepe' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pollo Pepe is a leading brand with a market performance percentile of 99 in Mexico's Cafe & Restaurants industry. This indicates a strong market presence and high customer preference compared to its performance peers. The performancePeers in the same percentile range are Frutos Prohibidos, La Galeterie, Aldo's Gelato, Tacos Chingones- Saborcito corazón, LAVO, Modelo Cocina Urbana.
CSAT reflects customer happiness, directly impacting loyalty and brand reputation. High CSAT scores often correlate with increased revenue and positive word-of-mouth.
Pollo Pepe's overall customer satisfaction (CSAT) is 83%, a decrease of 5.8 percentage points year-over-year. Jalisco shows a CSAT of 83% with a decrease of 7 percentage points. San Luis Potosí presents a CSAT of 82% with an increase of 4.8 percentage points. While the brand maintains a good CSAT score, the year-over-year decrease suggests potential areas for service improvement.
Average check is a key indicator of spending per customer, influencing revenue. Monitoring this helps optimize pricing and menu strategies for profitability.
Pollo Pepe's overall average check is 229.5 MXN, a 10% increase year-over-year. Jalisco has an average check of 232.7 MXN, while San Luis Potosí's average check is 193.8 MXN. The increase in average check suggests successful pricing strategies or increased customer spending per visit.
Outlet count indicates brand reach and market penetration. Growth in outlet numbers reflects expansion and potential revenue increase.
Pollo Pepe has a total of 70 outlets across Mexico. Jalisco dominates with 52 outlets, followed by San Luis Potosí with 5. Other states have significantly fewer outlets. The distribution highlights Jalisco as the primary market for Pollo Pepe.
Competitor analysis identifies key rivals and customer preferences. This enables strategic positioning and targeted marketing efforts to gain market share.
Pollo Pepe's top competitors based on cross-visitation are Little Caesars Pizza (5.93%), KFC (5.30%), Domino's Pizza (4.45%), Carl's Jr. (4.24%), and Starbucks (4.03%). These brands attract a notable portion of Pollo Pepe's customer base, suggesting potential areas for competitive focus.
Traffic workload analysis reveals peak hours and customer flow patterns. This optimizes staffing, inventory, and promotional strategies for efficiency and sales.
Pollo Pepe experiences peak traffic between 14:00 and 16:00, with the highest workload at 15:00 (72.36%). Traffic starts increasing significantly from 11:00, indicating lunch and afternoon are the busiest times. There is almost no activity between 21:00 and 06:00.
Understanding consumer segments by Gender and Generation informs targeted marketing and positioning. Affinity insights guide tailored strategies for optimal engagement.
Pollo Pepe shows high affinity with women (index 81) and Gen X (index 184). Men (index 113) also show affinity with the brand. However, Gen Y (index 44) are under-indexed compared to the average consumer. This data suggests a need for targeted marketing towards Gen Y to increase their engagement with the brand.