Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pollo Leñero is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Pollo Leñero performance in the Mexico and how they change over time
See what factors influence Pollo Leñero performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Pollo Leñero' competitors in the Mexico
An analysis of Pollo Leñero' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pollo Leñero's Market Performance is at the 98th percentile, which indicates a leading position in the Cafe & Restaurants industry in Mexico. This shows a strong market presence. Performance peers include: Hilo Negro Condesa, El Minutito, Asturiano, Taqueria México, Chago Ahogadas, and La Negrita Cantina, all within the same percentile range.
Customer Satisfaction reflects customer loyalty and service quality, which directly impacts brand reputation and repeat business.
Pollo Leñero's overall customer satisfaction (CSAT) is 76%, a decrease of 11.1 percentage points year-over-year. In Veracruz, the CSAT is also 76% with the same decrease. This decrease in customer satisfaction suggests a need to investigate and address potential issues to improve customer experience.
Average Check monitors spending habits and revenue per transaction, vital for profitability and understanding customer value.
The overall average check for Pollo Leñero is 255.7 MXN, a 1.7% increase year-over-year. In Veracruz, the average check is also 255.7 MXN, showing 0% growth. This shows that the spending habits of Pollo Leñero's customer are consistent over the last year.
Number of Outlets signifies brand reach and market presence, reflecting expansion strategy and customer accessibility.
Pollo Leñero has 13 outlets in Veracruz. This number indicates the current physical presence and potential reach of the brand within that state. This is a snapshot of the brand's number of outlets in the defined timeframe.
Identifying top competitors helps refine strategies by understanding who else customers consider and where market share might be vulnerable.
The top competitors for Pollo Leñero, based on customer cross-visitation, are The Italian Coffee Company (11.76%), Gran Café de la Parroquia (9.80%), Little Caesars Pizza (9.80%), Tampico Mariscos (7.84%), and McDonald's (7.84%). These are the brands that Pollo Leñero's customers also visit.
Understanding peak traffic hours helps optimize staffing, manage resources, and enhance customer experience during busy periods.
Pollo Leñero experiences peak traffic between 14:00 and 16:00, with the highest workload at 15:00 (60.45%). Traffic volume is lowest between midnight and 7:00. This data is measured by the hour of the day (HOD).
Consumer segments data facilitates targeted marketing by revealing which groups have affinity for the brand. It refines engagement strategies.
Pollo Leñero shows a high affinity with Men (127 index) compared to the average consumer. Women are underrepresented (59 index). Gen X (123 index) and Gen Y (117 index) are overrepresented. These indexes highlight the brand's affinity with these population segments.