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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pollo & Friends is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Pollo & Friends performance in the Italy and how they change over time
See what factors influence Pollo & Friends performance in the Italy and how they change over time
Available by subscription
Available by subscription
An analysis of Pollo & Friends' competitors in the Italy
An analysis of Pollo & Friends' competitors in the Italy
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength and customer preference, crucial for strategic decision-making in a competitive landscape.
Pollo & Friends holds a leading market performance percentile of 98 in Italy's Cafe & Restaurants industry. This signifies that the brand's share of foot traffic outperforms 98% of its peers, demonstrating significant competitive strength and customer preference. The performancePeers in the same range include The Court Bar. Palazzo Manfredi, El Puerto Friggitoria- Prenotazione dalle 8 alle 11, Trattoria da Rosetta, PepeBianco, Ristorante Cetara Punto e Pasta, and Latte&Stelle.
Customer satisfaction is key to brand loyalty, directly impacting retention and revenue, reflecting overall customer experience.
Pollo & Friends boasts an overall customer satisfaction (CSAT) of 79%, a 9.9 percentage point increase year-over-year. This indicates a notable improvement in customer experience. Emilia-Romagna shows a CSAT of 80%, with a 10.9 percentage point increase, demonstrating strong regional performance. The CSAT trend from April to June 2025 shows a fluctuation, with a peak in April (84.52%) and a subsequent decline to 60% in June.
Average check indicates customer spending habits, crucial for revenue forecasting and menu optimization strategies.
The overall average check for Pollo & Friends is 12.1 EUR, reflecting the typical customer spend per transaction. There is an 8.3% decrease year-over-year, suggesting potential shifts in customer spending habits or menu pricing strategies. Lombardy and Emilia-Romagna both have an average check of 11.9 EUR. The average check trend from April to June 2025 indicates a gradual decrease from 13.10 EUR to 10.71 EUR.
Outlet count reflects brand reach and market penetration, directly influencing brand visibility and accessibility.
Pollo & Friends has a total of 15 outlets across Italy. Emilia-Romagna has the highest number of outlets (9), followed by Lombardy (3), Marche (2), and Piedmont (1). This distribution indicates a strong presence in Emilia-Romagna, with potential for expansion in other regions.
Competitor analysis informs strategic positioning, enabling brands to identify opportunities and differentiate themselves effectively.
The top competitors for Pollo & Friends, based on customer cross-visitation, are Burger King (12.5%), Guero (6.25%), Pizzeria La Pace (6.25%), KFC (6.25%), and Bar Marzoli (6.25%). Burger King stands out with significantly higher cross-visitation, suggesting a notable overlap in customer base. This data helps identify direct competitors and understand customer preferences.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer experience.
The traffic workload analysis shows that Pollo & Friends experiences peak activity between 8:00 AM and 8:00 PM, with the highest traffic workload occurring around noon (12:00 PM). There is almost no traffic between 9:00 PM and 7:00 AM. This data facilitates optimized staffing schedules and resource allocation to manage peak demand effectively.
Understanding consumer segments enables targeted marketing, enhancing engagement and resonance with specific customer groups.
Women have a higher affinity (138) towards Pollo & Friends compared to men (71), indicating a stronger preference. Gen X exhibits a very high affinity (229), while Gen Y has a lower affinity (42). This suggests targeted marketing should be crafted to appeal to these distinct preferences.