Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pokket Cafe is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Pokket Cafe performance in the India and how they change over time
See what factors influence Pokket Cafe performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Pokket Cafe' competitors in the India
An analysis of Pokket Cafe' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's foot traffic share, revealing competitive strength and customer preference in the industry.
Pokket Cafe's market performance is at the 99th percentile, a leading position. This signifies a strong competitive advantage and high customer preference within India's Cafe & Restaurants industry. Peers in a similar range include Vazhiyorakkada, BALLOON RESTO, Alibaba & 41 Dishes 'n Bab Arabia - Kalpetta, 7 Plates Rt Nagar, RAEETH, and UNIQUE RESORT & LIFESTYLE, all at the 99th percentile.
Customer satisfaction (CSAT) is crucial for loyalty and brand advocacy. Tracking changes identifies areas for service improvement and customer retention.
Pokket Cafe's overall CSAT is 63%, a decrease of 21.2 percentage points year-over-year. In Maharashtra, CSAT is also 63%, with a decrease of 22.7 percentage points. The CSAT trend shows fluctuation, with improvement from April (45.16%) to June (83.05%), but the year-over-year decline indicates a need to address potential customer service issues.
Average check reflects customer spending per visit. Monitoring it helps optimize pricing strategies and identify upselling opportunities.
Pokket Cafe's overall average check is 353.1 INR, a decrease of 11.9% year-over-year. In Maharashtra, the average check is 326.3 INR, with no growth. The average check trend shows an increase from April (324 INR) to June (384.85 INR), but the yearly decline needs further investigation into potential factors, such as discounts or changed customer preferences.
Outlet count indicates brand reach and growth. Tracking it shows expansion progress and geographic market penetration.
Pokket Cafe has 33 outlets. Maharashtra accounts for 28, followed by Bihar with 2, and Chhattisgarh, Karnataka and Chandigarh with 1 each. The concentration in Maharashtra suggests a strong regional presence, while limited presence in other states shows opportunities for geographic expansion.
Identifying top competitors based on customer visitation patterns helps refine competitive strategies and differentiate the brand.
Pokket Cafe's top competitors, based on cross-visitation, are McDonald's (11.88%), Domino's Pizza (5%), Natural Ice Cream (3.75%), Irani Cafe (2.5%), and Pizza Hut (2.5%). The high cross-visitation with McDonald's suggests a significant overlap in customer base and highlights McDonald's as a primary competitor for customer foot traffic.
Traffic workload distribution reveals peak hours and staffing needs, enabling efficient resource allocation and service optimization.
Pokket Cafe experiences peak traffic workload between 10 AM and 10 PM, with the highest workload at 7 PM (69.13%). The lowest traffic occurs between midnight and 6 AM. This data suggests a need for increased staffing and resource allocation during peak hours to ensure optimal customer service and minimize wait times.
Understanding consumer demographics informs targeted marketing. Affinity insights reveal segment engagement for effective positioning.
Pokket Cafe's customer base shows a strong affinity towards men (index 111) and Gen Y (index 111) and Gen Z (index 105), indicating these segments are overrepresented compared to the average consumer. Women (index 63) and Gen X (index 57) are underrepresented, suggesting an opportunity to enhance marketing efforts to attract these groups.