Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pokitomik is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence Pokitomik performance in the United States and how they change over time
See what factors influence Pokitomik performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Pokitomik' competitors in the United States
An analysis of Pokitomik' competitors in the United States
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance is the brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pokitomik's market performance is at the 97th percentile, which means it is a leading brand in the Cafe & Restaurants industry in the United States. It outperforms most competitors. The performance peers in the same percentile are Jass Kitchen Miami, Dirty Cajun, Pastaru Pastificio, Shang Noodle, New York Prime, and Sprecher.
Customer satisfaction indicates brand loyalty and service quality, directly impacting revenue and long-term sustainability.
Pokitomik's overall customer satisfaction is 81%, reflecting generally positive customer experiences. However, there's a 7.3 percentage point decrease year-over-year, signaling a need to investigate and address potential issues impacting customer happiness. In California, the satisfaction mirrors the overall at 81%, also with a similar decrease.
Average check reflects customer spending per visit, influencing overall revenue and profitability strategies.
Pokitomik's average check is $16.8, suggesting the typical amount customers spend per transaction. A 1.1% year-over-year decrease indicates customers are spending slightly less. The average check in California mirrors the overall average. There is no growth type, therefore it remains the same.
Outlet count indicates brand reach and market presence, reflecting expansion and accessibility to customers.
Pokitomik has 17 outlets in California, showing its established presence in that state. Given the data represents a single state and no growth, this is Pokitomik's current footprint and there has been no change in the number of outlets during the analysis period.
Competitor analysis helps refine strategies by understanding customer overlap and competitive positioning.
Pokitomik's top competitors based on customer cross-visitation are Wendy's (10.35%), Starbucks (6.90%), FunBurger (3.45%), yoxi teatime (3.45%), and Serve Coffee + Pastries (3.45%). This indicates that a portion of Pokitomik's customers also visit these establishments, suggesting they offer similar or complementary products/services.
Traffic workload by hour reveals peak times, allowing for staffing and resource optimization to meet demand.
Pokitomik experiences peak traffic workload between 11 AM and 9 PM, with the highest traffic around 6 PM (58.05%). Minimal to no traffic is observed during the early morning hours (12 AM to 10 AM) and late at night (10 PM - 11 PM). Understanding these patterns is essential for efficient staffing and resource allocation.
Consumer segments provide insights into customer demographics, enabling tailored marketing and product development.
Pokitomik's customer base shows a higher affinity towards women and men. The affinity index of Women shows a value of 65 and Men - 130. Among generations, Gen Y and Gen Z demonstrates high affinity of 129, while Gen X shows low affinity (39).