Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pokéria by NIMA is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Pokéria by NIMA performance in the Italy and how they change over time
See what factors influence Pokéria by NIMA performance in the Italy and how they change over time
Available by subscription
Available by subscription
An analysis of Pokéria by NIMA' competitors in the Italy
An analysis of Pokéria by NIMA' competitors in the Italy
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pokéria by NIMA is in the top 1% of brands, a leading position. This high percentile indicates a very strong market presence and customer preference compared to competitors like PortaCarbone, Loste Café, Napul'é - Pizzeria Napoletana, Putì, Gusto GLAM, and Osteria Angolo degli Orefici.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, impacting long-term growth and repeat business.
Overall customer satisfaction for Pokéria by NIMA is 51%, a decrease of 9.1 percentage points year-over-year. CSAT varies by region: Piedmont shows 65% with a 13pp increase, Tuscany 50% with a 10pp decrease, and Lombardy 34% with a 32.7pp decrease. Focus on Lombardy is needed.
Average check indicates the average amount customers spend per visit, reflecting pricing strategy and customer spending habits.
The overall average check for Pokéria by NIMA is 15 EUR, a decrease of 1.2% year-over-year. In Lombardy, the average check is 15 EUR. Average check ranged from 14.33 EUR to 15.91 EUR during the observed period.
Number of outlets indicates brand reach and market penetration, influencing brand visibility and customer access.
Pokéria by NIMA has the most outlets in Lombardy (7), followed by Tuscany (3). Lazio and Piedmont each have 2 outlets, while Liguria and Emilia-Romagna each have 1. This shows a concentration of outlets in northern Italy.
Identifying key competitors helps refine strategies by understanding customer choices and competitive landscapes.
The top competitors for Pokéria by NIMA, based on cross-visitation, are McDonald's (14.29%), NIMA Sushi (5.36%), La Piadineria (3.57%), Alice Pizza (3.57%) and Burger King (3.57%). McDonald's has significantly higher cross-visitation.
Traffic workload by hour helps optimize staffing and resource allocation based on peak and off-peak hours.
Peak traffic for Pokéria by NIMA occurs between 12:00 and 14:00, with the highest workload at 13:00 (68.52%). Traffic is minimal in the early morning hours, and starts to pick up at 10:00 (4.90%).
Understanding consumer demographics allows for targeted marketing, and tailored products to enhance customer engagement and satisfaction.
Pokéria by NIMA's customer base shows high affinity with Women (126 index) and Gen X (134 index) segments, indicating these groups are overrepresented compared to the average consumer. There is also high affinity with Gen Y(113 index). Conversely, Men are underrepresented (80 index).