Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Point Chaud is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Point Chaud performance in the Belgium and how they change over time
See what factors influence Point Chaud performance in the Belgium and how they change over time
Available by subscription
Available by subscription
An analysis of Point Chaud' competitors in the Belgium
An analysis of Point Chaud' competitors in the Belgium
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Point Chaud holds a leading market position with a performance percentile of 99, placing it in the top 1% of brands in Belgium's Cafe & Restaurants industry. This indicates a strong competitive standing relative to peers like Häagen-Dazs, Chez Léon, Wolf, Mister Spaghetti, colours and flavours, and WASBAR, which share a similar high-performance tier.
Customer Satisfaction is crucial for loyalty, reflecting how well a brand meets expectations and drives repeat business.
Point Chaud's customer satisfaction stands at 47%, reflecting a 13.6 percentage point decrease year-over-year. The Wallonia region shows a CSAT of 48% with a decrease of 15.8 percentage points. The trend indicates fluctuating satisfaction, peaking in June 2025 at 68.25% after a low of 39.86% in April, warranting investigation into the drivers of these changes to enhance customer sentiment.
Average Check reveals customer spending habits, vital for pricing strategies and revenue forecasting.
The overall average check for Point Chaud is 10.6 EUR, demonstrating a 7.8% increase compared to the previous year. The average check for Wallonia is at 10.6 EUR with 0% change. The average check values show an upward trend from April (9.44 EUR) to June (11.45 EUR), reflecting increased customer spending over the period.
Number of Outlets shows brand reach and presence, essential for market share and accessibility.
Point Chaud has a total of 48 outlets, with 47 located in Wallonia and 1 in Brussels-Capital. The concentration of outlets in Wallonia indicates a strong regional presence, while the limited presence in Brussels-Capital suggests room for expansion in that area.
Competitor analysis shows key rivals, helping to refine strategies for market share and customer engagement.
Point Chaud's top competitors include McDonald's (13.33%), Burger King (11.67%), and Quick (10%), based on cross-visitation patterns. La petite fournée and Lunch Garden share the same cross visitation rate (2.78%). These insights into customer preferences and co-visitation inform competitive positioning and marketing strategies.
Traffic Workload shows peak hours, aiding in staff scheduling and resource allocation for efficiency.
Point Chaud experiences peak traffic workload between 11 AM and 1 PM, with the highest traffic workload around 12 PM (68.85). The traffic starts building up from 5 AM, peaks during lunch hours, and declines significantly after 5 PM. There is practically no traffic between 7 PM and 5 AM.
Consumer segments inform targeted marketing, tailoring strategies to diverse customer groups.
Point Chaud's consumer base shows a relatively higher affinity index for women (103) compared to men (98). Gen X consumers are overrepresented (152), indicating a high affinity, while Gen Y (45) and Gen Z (85) are underrepresented relative to the average consumer. These insights can help Point Chaud refine its marketing to better engage with various demographic groups.