Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Belgium and how they change over time
See what factors influence McDonald's performance in the Belgium and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Belgium
An analysis of McDonald's' competitors in the Belgium
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's foot traffic share, indicating its competitive strength and customer preference in the Cafe & Restaurants industry.
McDonald's, with a market performance percentile of 99 in Belgium, holds a leading position. This reveals a strong brand presence, supported by competitors like Burger King, Quick, Hawaiian Poke Bowl, Black & White Burger, Pizza Hut and KFC.
Customer satisfaction reflects brand perception, guiding improvements. Low scores may indicate service or product issues impacting brand loyalty.
McDonald's customer satisfaction in Belgium is 46%, a decrease of 3.4 percentage points year-over-year. Flanders shows a positive trend, while Wallonia and Brussels-Capital indicate declining satisfaction, suggesting regional service disparities.
Average check reveals customer spending habits, crucial for revenue strategies. Increases reflect higher spending per visit, while decreases signal cost concerns.
The average check for McDonald's in Belgium is 16.8 EUR, a 1.9% increase year-over-year. Wallonia has the highest average check. Flanders shows 0 EUR, while Brussels-Capital also show 0 EUR.
Outlet count indicates market reach. More locations boost accessibility, driving sales. Strategic placement optimizes coverage and customer convenience.
McDonald's has 45 outlets in Wallonia, 31 in Flanders and 7 in Brussels-Capital. This distribution reflects a varied regional presence, with Wallonia having the largest number of locations.
Competitor analysis identifies market rivals. Understanding cross-visitation reveals customer preferences, guiding competitive strategies and potential partnerships.
Burger King (10%) and Quick (9.36%) are top competitors based on cross-visitation. Pizza Hut (3.10%), Lunch Garden (2.41%) and Domino's Pizza (2.35%) are minor competitors of McDonald's in Belgium.
Traffic workload by hour shows peak times, aiding resource allocation. High traffic requires more staff, while low traffic allows for operational adjustments.
McDonald's in Belgium experiences peak traffic between 17:00-19:00, with workload values ranging from 57.56 to 63.75. Traffic is lowest between 03:00-05:00. This highlights prime hours for staffing and promotions.
Consumer insights inform targeted marketing. Gender and generation data allow customized campaigns, maximizing engagement and resonance with diverse audiences.
Women's affinity index is 78, indicating under-representation. Men's affinity index is 114, suggesting higher-than-average engagement. Gen X is over-represented (118), while Gen Y (97) and Gen Z (82) are under-represented, showing varied generational engagement.