Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Plücker is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Plücker performance in the Germany and how they change over time
See what factors influence Plücker performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of Plücker' competitors in the Germany
An analysis of Plücker' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Understanding market performance reveals brand strength and customer preference, crucial for strategic decision-making and competitive positioning.
Plücker's MARKET PERFORMANCE is at the 98th percentile in the Cafe & Restaurants industry in Germany, indicating a leading market position. This signifies strong customer preference and competitive strength. Performance peers in the same percentile range include Tazzi Pizza, Webers, Wirtshaus im Tutzinger Hof, Restaurant Antalya, Eis Christina, and Hofgut Laubenheimer Höhe.
CSAT reflects customer happiness, impacting loyalty and revenue. Monitoring trends informs improvements, enhancing brand perception and competitive advantage.
Plücker's overall customer satisfaction (CSAT) is 78%, a decrease of 4 percentage points year-over-year. In Hesse, the CSAT is 77%, with a decrease of 4.5 percentage points. The CSAT data shows fluctuations during the period, peaking in May and June at 85.71%.
Outlet count indicates market reach and brand presence. Tracking growth helps assess expansion success, optimize distribution, and increase market share.
Plücker has 40 outlets in Hesse and 3 outlets in North Rhine-Westphalia. This geographical distribution reflects the brand's current operational focus and market coverage within Germany.
Identifying top competitors is crucial for strategic positioning. Analyzing cross-visitation informs competitive advantages and potential areas for differentiation.
Plücker's top competitors, based on customer cross-visitation, include McDonald's (18.97%), Schwälmer Brotladen (6.90%), Zündstoff Edersee - Restaurant - Bikertreff - Western-Motel (6.90%), Timberjacks (5.17%), and Burger King (5.17%). McDonald's shows a considerably high percentage.
Analyzing traffic workload by hours reveals peak times, aiding resource allocation and service optimization to enhance customer experience and operational efficiency.
Plücker experiences peak traffic workload between 9:00 AM and 4:00 PM, with the highest activity around 11:00 AM. Traffic starts increasing from 5:00 AM, peaks around midday, and declines significantly after 6:00 PM.
Understanding consumer segments informs targeted marketing. Analyzing gender and generational mix allows tailored campaigns that resonate, boosting engagement and brand affinity.
Women show an affinity index of 99, while Men show an affinity index of 100. The Gen X affinity index is 143, Gen Y is 65, and Gen Z is 105. This means, the brand is significantly more appealing to Gen X than average.