Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
PlayMade is right in the middle
Sample of brands in the same percentile
See what factors influence PlayMade performance in the Malaysia and how they change over time
See what factors influence PlayMade performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of PlayMade' competitors in the Malaysia
An analysis of PlayMade' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reflects brand's share of foot traffic, revealing its competitive strength and customer preference.
PlayMade's market performance is at the 46th percentile, indicating a below average position in Malaysia's Cafe & Restaurants industry. This means it captures less foot traffic than many competitors. Competitors at similar position include Restoran Kak Ina, Amran Teh Tarik, Restoran Asam Pedas Muar (Puchong), AURORA CAFE, Nasi Lemak Maklong De Centrum, Warung Mama Teh, Pantai Tok Jembal.
Outlet count reflects brand reach and market penetration, directly impacting revenue potential and customer accessibility across locations.
PlayMade has 1 outlet in Kuala Lumpur, Malaysia. The outlet has a bar fill percentage of 100, indicating complete outlet data for this location. Growth data for this outlet is not available.
Identifying top competitors and cross-visitation helps refine marketing, enhance customer retention, and identify opportunities.
PlayMade's customers also frequently visit Secret Recipe, Sai Kee Restaurant, Mixue, Lam Sing Cafe, and Tai Ah Restaurant. All five have a cross-visitation rate of 100, indicating a significant overlap in customer base. This identifies key competitors for PlayMade.
Traffic workload patterns show peak hours, guiding staffing and marketing to optimize service and maximize sales during high-demand periods.
PlayMade experiences peak traffic between 10 AM and 9 PM, with the highest workload around 3 PM (64). Traffic is minimal from 12 AM to 9 AM and after 9 PM. Staffing and marketing should focus on these peak hours.
Understanding consumer segments allows for personalized marketing, improved targeting, and tailored product offerings that resonate with key demographics.
PlayMade's consumer base in Malaysia shows a high affinity index for women (241) and Gen Z (384). This suggests these segments are overrepresented compared to the average consumer, indicating a high engagement or interest from women and Gen Z consumers.