Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pizza Tomato is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Pizza Tomato performance in the Turkey and how they change over time
See what factors influence Pizza Tomato performance in the Turkey and how they change over time
Available by subscription
Available by subscription
An analysis of Pizza Tomato' competitors in the Turkey
An analysis of Pizza Tomato' competitors in the Turkey
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand's share of foot traffic, indicating its competitive strength and customer preference in the Cafe & Restaurants industry.
Pizza Tomato's Market Performance stands at the 98th percentile, a leading position. This signifies a substantial market presence and strong customer preference compared to competitors in Turkey. Performance peers include Moloko coffee kadikoy, Selçuklu Nargile, Deniz Pide, MAVİ YILDIZ, Moments Restaurant and Cocktail Bar, Ata Konağı - Ankara Kına Mekanı - Nişan - Hamamönü Konağı, all within the 98th percentile.
Customer Satisfaction (CSAT) reflects brand perception. High CSAT scores often correlate with customer loyalty and positive word-of-mouth referrals.
Pizza Tomato demonstrates strong customer satisfaction with an overall CSAT of 90%, a 3.4 percentage point increase year-over-year. The Aegean and Mediterranean regions both show a 92% CSAT. The Aegean Region experienced notable growth of 13pp, while the Mediterranean Region saw a slight decrease of -1.3pp.
Average Check indicates customer spending per visit, reflecting menu pricing, customer purchase behavior, and potential revenue streams.
Pizza Tomato's overall average check is 354.7 TRY, a substantial 50% increase year-over-year. The Aegean Region reports an average check of 364.5 TRY, while the Mediterranean Region shows 295.5 TRY. The Aegean Region shows 0% growth, and the Mediterranean Region shows 0% growth as well.
The number of outlets indicates brand reach, market presence and growth. It shows brand expansion and accessibility to customers.
Pizza Tomato has 39 outlets in Turkey. The Aegean Region leads with 23 outlets, followed by the Mediterranean Region with 8. Other regions include Southeastern Anatolia Region (3), Marmara Region (2), Eastern Anatolia Region (2) and Central Anatolia Region (1).
Identifying main competitors help to understand direct competition, evaluate market strategies, and identify potential areas for improvement.
Pizza Tomato's top competitors, based on customer cross-visitation, are Kumrucu Şevki Çeşme Merkez-Cafe-Cafeterya-Fast Food-Çeşme Kumrucu (8.06%), Mado (6.45%), Köfteci Yusuf (4.84%), Domino's Pizza (4.84%), and Tavuk Dünyası (4.84%). These brands represent key players attracting similar customer segments.
Understanding traffic workload by hours reveals peak hours, staffing needs and helps optimize resource allocation to meet customer demand.
Pizza Tomato experiences peak traffic workload between 11:00 AM and 10:00 PM, with the highest traffic around 6:00 PM (51.49%) and 7:00 PM (54.00%), 8:00 PM (55.66%) . Traffic is minimal between 4:00 AM and 8:00 AM.
Analyzing consumer segments by gender and generation helps tailor marketing strategies and messaging for specific demographics.
Pizza Tomato's customer base shows a high affinity towards women (72%) and men (113%). Gen Y demonstrates high affinity (171%), suggesting strong engagement within this demographic. These affinity indices provide insights into segment representation relative to the average customer.