Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pizza Hut is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence Pizza Hut performance in the China and how they change over time
See what factors influence Pizza Hut performance in the China and how they change over time
Available by subscription
Available by subscription
An analysis of Pizza Hut' competitors in the China
An analysis of Pizza Hut' competitors in the China
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the cafe & restaurant industry.
Pizza Hut in China is in the top 3% of brands, securing a leading position with a percentile of 97. This indicates very high foot traffic and strong customer preference compared to its peers. Other brands in similar performance tier: AnPing Grill (Tsuen Wan), ORKA Restaurant, Bar & Cafe, 泰金鍋(觀塘店), Poach, OWENS, ÔDELICE (Tseung Kwan O).
CSAT reflects customer happiness, impacting loyalty and brand advocacy. High CSAT can drive repeat business and positive word-of-mouth referrals.
Pizza Hut's overall customer satisfaction (CSAT) in China is 81%, a 5.1 percentage point increase year-over-year, signaling improved customer perception. CSAT in Beijing stands at 88%, with an 8.3 percentage point growth, suggesting targeted strategies effectively boosted satisfaction in that area. The CSAT values in the dynamic data is 90.91 from April to June of 2025.
Outlet count indicates brand's presence and market penetration. More outlets typically mean greater accessibility and brand visibility for customers.
Pizza Hut's outlet distribution in China reveals a strong presence in Guangdong Province (192 outlets), followed by Beijing (105), and Shanghai (103). This geographical spread showcases the brand's market penetration with varying saturation across regions.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies and market positioning efforts.
McDonald's is the primary competitor for Pizza Hut in China, with a 40% cross-visitation rate, suggesting a significant overlap in customer base. Starbucks, Zhong Jilaopai Sichuan Cuisine, Dunzhu Kangsa Katmandu Restaurant, and Hejie Breakfast each show a 6.67% cross-visitation.
Traffic workload indicates peak hours, informing staffing and resource allocation for optimized customer service and operational efficiency.
Pizza Hut in China experiences peak traffic workload between 10:00 AM and 9:00 PM, with the highest workload between 11:00 AM and 12:00 PM and between 7:00 PM and 8:00 PM . The lowest workload is between 12:00 AM and 6:00 AM.
Consumer segmentation allows for targeted marketing. Understanding segments informs tailored campaigns, boosting engagement and ROI.
Pizza Hut's customer base in China shows high affinity with Men (153 index). Gen X affinity index is 319, indicating a strong representation within Pizza Hut's customer base.