Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pidem is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Pidem performance in the Turkey and how they change over time
See what factors influence Pidem performance in the Turkey and how they change over time
Available by subscription
Available by subscription
An analysis of Pidem' competitors in the Turkey
An analysis of Pidem' competitors in the Turkey
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals competitive strength and customer preference in the industry, showing brand’s share of foot traffic.
Pidem, with a market performance of 99 in Turkey's Cafe & Restaurants industry, holds a leading position, placing it in the top 1%. This indicates a strong competitive advantage. Performance peers in a similar range include Seven Hills Restaurant, Ohannes Burger, Sarayburnu çay bahçesi, Kronotrop, Ada Saray Restaurant, and Baran Et Mangal.
Customer satisfaction (CSAT) reflects customer loyalty and business performance, directly impacting brand reputation and revenue generation.
Pidem's overall CSAT is 42%, a decrease of 1.2 percentage points year-over-year. There are regional variations. The Black Sea Region has the highest CSAT at 77% with a 13pp increase, while the Mediterranean Region has the lowest at 29% with a 4.8pp decrease, showing areas needing improvement.
Average check (Avg Check) indicates spending per customer, crucial for revenue insights and pricing strategy assessment and optimization.
Pidem's overall average check is 312.6 TRY, a 35.4% increase year-over-year. The Black Sea Region has the highest average check at 410.7 TRY. The Aegean Region has the lowest average check at 239.5 TRY. This shows regional differences in customer spending.
Outlet count reflects market presence and expansion, crucial for brand reach and revenue scaling across geographic areas.
Pidem has a significant presence in the Marmara Region with 83 outlets. Central Anatolia has 29, Aegean has 20, Mediterranean has 17, Black Sea has 13, Southeastern Anatolia has 5, and Eastern Anatolia has 4. This distribution highlights regional focus.
Competitor analysis identifies key rivals and customer preferences, enabling strategic positioning and competitive advantage.
Pidem's top competitors, based on cross-visitation, are Köfteci Yusuf (9.30%), Starbucks (7.64%), Burger King (6.31%), Popeyes Louisiana Kitchen (4.65%), and McDonald's (4.65%). This data indicates customer preferences across similar restaurant chains.
Traffic workload by hours reveals peak operational times, optimizing staffing, inventory, and marketing for efficiency.
Pidem experiences peak traffic workload between 10 AM and 8 PM, with the highest activity around 5 PM to 6 PM (56.11%). Traffic is minimal between midnight and 7 AM, showing the need for resource allocation during peak hours.
Consumer segment analysis informs targeted marketing, tailoring strategies by gender and generation for increased engagement.
Pidem's customer base shows high affinity among women (index 65). Gen Z (index 144) and Gen Y (index 122) are strongly represented, indicating higher engagement. Gen X is under-indexed (index 57), suggesting less affinity compared to other generations.