Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Picnic is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence Picnic performance in the Finland and how they change over time
See what factors influence Picnic performance in the Finland and how they change over time
Available by subscription
Available by subscription
An analysis of Picnic' competitors in the Finland
An analysis of Picnic' competitors in the Finland
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand’s share of foot traffic, showing competitive strength and customer preference in the Cafe & Restaurants industry.
Picnic, with a Market Performance percentile of 97, is a leading brand in Finland's Cafe & Restaurants industry. This means Picnic captures a significant portion of customer foot traffic compared to its peers, indicating strong customer preference and a competitive edge. Its performance peers Restaurant Fusion - Kamppi, Santa Fé, Rajacafé Karesuvanto, Relife, Grilliravintola Grilla, and Lazy Fox share similar high-ranking percentiles.
Customer Satisfaction reflects brand perception, influencing loyalty and revenue. High CSAT scores often correlate with repeat business and positive recommendations.
Picnic's overall customer satisfaction (CSAT) stands at 81%, marking a 3.7 percentage point increase year-over-year. This indicates a positive trend in customer perception. The CSAT for Mainland Finland mirrors the overall value at 81%, suggesting consistent satisfaction across the region. The CSAT increased from 79.41 in April to 86.36 in June of 2025.
Average Check indicates customer spending per visit, crucial for revenue forecasting and pricing strategy optimization in Cafe & Restaurants.
Picnic's overall average check is 13.1 EUR, a 14.1% increase year-over-year, suggesting customers are spending more per visit. The Mainland Finland average check is also 13.1 EUR, with no growth specified for the period. The average check remained at approximately 11.09 EUR from April to June 2025.
Outlet count indicates brand reach and growth, impacting market presence and accessibility for Cafe & Restaurants.
Picnic operates 36 outlets in Mainland Finland. This indicates the brand's established presence and reach within the region, affecting customer convenience and market share.
Competitor analysis identifies key players and their customer overlap, shaping competitive strategies for the Cafe & Restaurants.
Espresso House and McDonald's are Picnic's top competitors based on customer cross-visitation, with 23.08% and 15.38% respectively. Fazer, Ravintola Villa Nepal (Kaari), and Burger Company each have 7.69% cross visitation. These brands are frequently visited by Picnic's customers.
Traffic workload shows peak hours, guiding staffing and promotions for optimal customer experience at Cafe & Restaurants.
Picnic experiences peak traffic workload between 9 AM and 6 PM, reaching a high of 57.36 around 12 PM. Traffic begins increasing at 6 AM, peaks around midday, and decreases significantly after 6 PM. This pattern is vital for staffing and promotional planning.
Consumer segments analysis enables tailored marketing by understanding demographics like gender and generation in Cafe & Restaurants.
Picnic's customer base shows a high affinity towards women, with an index of 135, and an affinity index of 79 towards men. Among generations, Gen Y shows a high affinity (index of 111), while Gen X has an affinity index of 82. This means women and Gen Y are strongly represented among Picnic's consumers.