Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Finland and how they change over time
See what factors influence McDonald's performance in the Finland and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Finland
An analysis of McDonald's' competitors in the Finland
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals competitive strength and customer preference, indicating brand's share of foot traffic in the industry.
McDonald's in Finland holds a leading market position with a 99th percentile. This signifies a substantial brand share, indicating strong customer preference and a leading position. Its peers like Hesburger, Kotipizza, Burger King, Pancho Villa, ABC and Espresso House have a similar market share.
Customer satisfaction (CSAT) indicates loyalty and brand perception, revealing areas for service improvement and competitive advantage.
McDonald's customer satisfaction in Finland is 52%, a 9 percentage point decrease year-over-year. The CSAT varies between 47.99% and 63.74% from April to June 2025, showing fluctuations in customer sentiment.
Average check reflects spending per customer, crucial for revenue insights and pricing strategy effectiveness and informs profitability.
The average check at McDonald's in Finland is 12.80 EUR, a 2.9% increase year-over-year. The average check fluctuates between 12.38 EUR and 13.12 EUR from April to June 2025, showing variations in customer spending habits.
Outlet count indicates market presence and accessibility. Growth signifies expansion, while stagnation or decline suggests consolidation.
McDonald's has 81 outlets in Mainland Finland. This indicates a stable and significant physical presence across the region.
Competitor analysis identifies key rivals and customer preferences, enabling strategic positioning and competitive advantage.
McDonald's in Finland sees Hesburger (13.79%), Burger King (9.53%), Kotipizza (6.72%), ABC (2.64%), and Subway (2.04%) as top competitors based on cross-visitation data.
Traffic workload by hour reveals peak times, enabling optimized staffing, resource allocation, and service efficiency during rush periods.
McDonald's in Finland experiences peak traffic between 11 AM and 5 PM, with the highest workload at 4 PM (72.36%). Traffic is lowest between 3 AM and 6 AM.
Consumer segments enable targeted marketing, tailoring strategies to specific demographics for enhanced engagement and ROI and better positioning.
McDonald's in Finland shows high affinity with women (88%) and men (107%). Gen X (108%) exhibits high affinity, while Gen Y (91%) and Gen Z (94%) are under-indexed.