Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Piccolo Me is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Piccolo Me performance in the Australia and how they change over time
See what factors influence Piccolo Me performance in the Australia and how they change over time
Available by subscription
Available by subscription
An analysis of Piccolo Me' competitors in the Australia
An analysis of Piccolo Me' competitors in the Australia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Piccolo Me's MARKET PERFORMANCE is at the 98th percentile, indicating a leading position in Australia's Cafe & Restaurants industry. This high percentile suggests strong customer preference and a significant competitive advantage. Peers within a similar range include Meating Korean BBQ Buffet Nunawading, AVOCADO LOUNGE, Camden Valley Inn, Gotcha Fresh Tea, Pepe's Mexican Restaurant, and Cibaria Manly.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and revenue. Monitoring CSAT is crucial for business growth.
Piccolo Me's overall customer satisfaction is 87%, a decrease of 5.3 percentage points year-over-year. This indicates a potential decline in customer perception. In New South Wales, CSAT is also 87%, with a similar decrease of 5.1 percentage points. Continuous monitoring and addressing the causes of the decline are essential.
Average check reveals customer spending habits, influencing revenue strategies and profitability analysis for Piccolo Me.
The overall average check for Piccolo Me is AUD 18.30, a decrease of 9.9% year-over-year. This indicates customers are spending less per visit. In New South Wales, the average check is AUD 18.50, with no growth. This could be due to pricing changes, menu mix, or decreased order sizes.
Outlet count indicates brand reach, affecting market share and revenue potential in the Cafe & Restaurants industry.
Piccolo Me has 19 outlets in New South Wales and 1 in the Australian Capital Territory. This distribution shows a strong presence in New South Wales, while expansion in other territories may present growth opportunities. Tracking outlet performance by location informs expansion strategies.
Competitor analysis reveals market dynamics, informing differentiation and strategic positioning for Piccolo Me in Australia.
McDonald's (13.33%), Subway (8.89%), Hungry Jack's Burgers (6.67%), Yalla Açai! (6.67%), and LAB (4.44%) are the top competitors visited by Piccolo Me's customers. This cross-visitation suggests that Piccolo Me customers also frequent fast-food chains, implying the need for Piccolo Me to maintain competitive pricing and offerings.
Traffic workload by hour shows peak times, aiding staffing, marketing, and resource allocation for Piccolo Me.
Piccolo Me experiences peak traffic between 6 AM and 12 PM, with the highest workload around 11 AM (59.51%). Traffic significantly decreases after 2 PM. Optimizing staffing and promotions during peak hours and exploring strategies to attract customers during off-peak hours will improve revenue.
Consumer segment analysis by gender and generation guides targeted marketing, enhancing engagement and brand affinity for Piccolo Me.
Women are overrepresented among Piccolo Me's customers with an affinity index of 70, while men are strongly overrepresented with an affinity index of 122. Gen X also overrepresented with index of 171, and Gen Y overrepresented with index of 111. Marketing strategies should appeal to Gen X, Gen Y and male customers.