Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Phobo is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Phobo performance in the Russia and how they change over time
See what factors influence Phobo performance in the Russia and how they change over time
Available by subscription
Available by subscription
An analysis of Phobo' competitors in the Russia
An analysis of Phobo' competitors in the Russia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's foot traffic share, revealing its competitive strength and customer preference in the cafe & restaurant sector.
Phobo's market performance in Russia is at the 98th percentile, indicating a leading position. This means Phobo captures significantly more customer traffic than most competitors. Performance peers in the same percentile range include Саранг, Donna Olivia, Southern Fried Chicken, Mu-Mu, Sushipitstsa74, and Krasnodarskiy Paren'.
Customer satisfaction reflects brand perception and loyalty, directly impacting repeat business and long-term revenue growth.
Phobo's overall customer satisfaction (CSAT) is 75%, a decrease of 3.1 percentage points year-over-year. In the Central Federal District, CSAT is 69%, with a significant decrease of 20.1 percentage points. Recent monthly CSAT data shows fluctuation, declining from 86.67% to 69.57% between April and June 2025, indicating a potential need to address service or product issues.
Number of outlets indicates brand reach and market penetration, influencing customer accessibility and overall revenue potential.
Phobo has a total of 39 outlets across Russia. The majority (30) are located in the Central Federal District, representing 76.92% of the brand's footprint. The Northwestern, Southern and Volga Federal Districts each have a small presence with 3, 2 and 2 outlets. The North Caucasian and Ural Federal Districts each contain a single store location.
Competitor analysis identifies key rivals and customer preferences, informing strategic positioning and marketing efforts.
The top competitors, based on cross-visitation from Phobo's customers, are Кофемания, Корж, Brasserie Lambic, Вкусно — и точка, and Paluba. Each of these competitors shares approximately 20% of Phobo's customer base, indicating shared customer preferences and potential areas for Phobo to differentiate itself.
Traffic workload by hour optimizes staffing and resource allocation, ensuring efficient service during peak times.
Phobo's traffic workload varies throughout the day. Traffic is minimal before 9:00 AM, increases rapidly between 9:00 AM and 10:00 AM, peaking from 11:00 AM to 8:00 PM, with consistent values between 50 and 54. Then traffic declines after 9:00 PM, reaching almost zero after 11:00 PM.