Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Mu-Mu is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Mu-Mu performance in the Russia and how they change over time
See what factors influence Mu-Mu performance in the Russia and how they change over time
Available by subscription
Available by subscription
An analysis of Mu-Mu' competitors in the Russia
An analysis of Mu-Mu' competitors in the Russia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference within the Cafe & Restaurants industry.
Mu-Mu, with a MARKET PERFORMANCE percentile of 98 in Russia's Cafe & Restaurants sector, holds a leading position. This indicates a strong market presence relative to its peers, including Phobo, Donna Olivia, Саранг, Southern Fried Chicken, Sushipitstsa74, and Krasnodarskiy Paren', who share a similar performance range.
Customer satisfaction reflects brand perception, affecting loyalty and advocacy, crucial for sustainable growth in the competitive market.
Mu-Mu's overall customer satisfaction in Russia is 60%, a 17.4 percentage point increase year-over-year. CSAT in the Central Federal District is also 60%, showing regional consistency. The CSAT trend shows fluctuation between April and June 2025, with a high of 68.75% in April.
Outlet count reveals brand's geographic reach and market penetration, reflecting expansion strategy and customer accessibility within regions.
Mu-Mu has 22 outlets in the Central Federal District and 1 in the Ural Federal District. This demonstrates a concentration of locations in the Central region with a smaller presence in the Ural region, reflecting its expansion strategy.
Competitor analysis identifies top brands frequented by same customers, guiding strategic positioning and competitive advantage in the market.
Mu-Mu shares customers with Kolbasnyy Tsekh, Piterburger, Tsingtao, Burger King, and 7, each accounting for 25% of cross-visitation. This suggests these brands are key competitors, indicating shared customer preferences and market overlap.
Traffic workload identifies peak hours, optimizing staffing and resource allocation, ensuring efficient service delivery in the Cafe & Restaurants.
Mu-Mu's traffic workload peaks between 12:00 and 17:00, reaching its highest point at 14:00 (63.45%). The lowest traffic occurs between 0:00 and 4:00. Understanding peak hours can help optimize staffing and resource allocation.
Consumer segments reveal customer demographics, enabling targeted marketing and tailored offerings to maximize engagement and brand affinity.
Mu-Mu's consumer base shows a high affinity for women (79%) and Gen Y (155%). The strong affinity for Gen Y suggests this segment is overrepresented in Mu-Mu's customer base. Men are less represented with an affinity index of 125%.