Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pez Azul is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Pez Azul performance in the Ecuador and how they change over time
See what factors influence Pez Azul performance in the Ecuador and how they change over time
Available by subscription
Available by subscription
An analysis of Pez Azul' competitors in the Ecuador
An analysis of Pez Azul' competitors in the Ecuador
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals competitive strength and customer preference in the industry. It is brand’s share of foot traffic.
Pez Azul's Market Performance in Ecuador's Cafe & Restaurants industry is at the 98th percentile, indicating a leading position. It signifies a strong market presence and high customer preference compared to peers like El Mariachi Tex-Mex & Grill, Crepería el Mediodía, Pizza moto carro, Caffe & nata Hiedras, Ch Farina, and Michael's which are in the same percentile.
Customer Satisfaction reflects brand perception and loyalty. Tracking this KPI helps understand customer happiness and identify areas for improvement.
Pez Azul's overall customer satisfaction is 31%, a decrease of 37.1 percentage points year-over-year. In Guayas, CSAT is 31% with a similar decrease. The CSAT dynamic data shows fluctuating satisfaction levels, peaking in June 2025, suggesting inconsistent customer experiences.
Number of Outlets indicates brand reach and market coverage. Tracking outlet distribution helps assess expansion strategies.
Pez Azul has 12 outlets in Guayas, and 1 outlet each in Chimborazo, El Oro, and Pichincha. The concentration in Guayas suggests a strong regional presence, while the limited presence in other states indicates potential for expansion.
Competitor analysis identifies market rivals and customer preferences. This insight helps in strategic positioning and competitive advantage.
Pez Azul's top competitors based on customer cross-visitation are McDonald's (19.44%), KFC (16.67%), Sweet & Coffee (13.89%), Encebollado Cuarto de Libra (8.33%), and Dulcería La Palma (8.33%). This indicates that customers who visit Pez Azul also frequent these brands, pointing to potential competitive overlaps.
Traffic Workload reveals peak operational hours. Understanding traffic patterns helps optimize staffing and resource allocation for better service.
Pez Azul's traffic workload peaks between 11 AM and 1 PM, with the highest workload at 12 PM (71.97%). Traffic starts picking up at 8 AM and declines after 2 PM, suggesting the need for optimized staffing during peak lunch hours.
Consumer Segments enable targeted marketing. By knowing segment affinity, brands can tailor campaigns to specific groups.
Pez Azul shows that Women (75% affinity, -8.62% delta) is the primary consumer segment, and Gen X (393% affinity, 100% delta) are highly represented. This suggests that targeted marketing efforts should focus on strategies that resonate with women and Gen X consumers.