Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Ecuador and how they change over time
See what factors influence McDonald's performance in the Ecuador and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Ecuador
An analysis of McDonald's' competitors in the Ecuador
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference.
McDonald's in Ecuador holds a leading market performance at the 99th percentile, placing it in the top 1% of brands. This indicates a strong market standing, with high customer preference relative to peers like Los Bifes de la Vaca, Sweet & Coffee, MONGOS, El Hornero and KFC, which are in the same top percentile.
Customer satisfaction (CSAT) measures how happy customers are with the brand, impacting loyalty and brand reputation.
McDonald's overall CSAT in Ecuador is 57%, a decrease of 11.3 percentage points year-over-year. Satisfaction varies by state, with Guayas at 60% and Pichincha at 54%, also showing decreases. This indicates a need to address factors impacting customer happiness to improve loyalty.
Average check reveals how much customers spend per visit, reflecting pricing strategy, menu appeal, and customer purchasing behavior.
The overall average check for McDonald's in Ecuador is $10.1 USD, a slight increase of 0.3% year-over-year. Guayas has the highest average check at $10.8 USD, while Azuay has $8.8 USD. This highlights regional differences in spending habits.
Number of outlets indicates brand's presence and accessibility, reflecting market penetration and growth strategy.
McDonald's has 10 outlets in Guayas, 8 in Pichincha, and 1 in Azuay, Ecuador. The distribution shows a concentration in Guayas and Pichincha, indicating key markets for the brand, highlighting strategic placement across states.
Competitor analysis identifies key players vying for the same customers, informing competitive strategies and differentiation efforts.
McDonald's in Ecuador shares customers with KFC (12.83%), Sweet & Coffee (11.23%), McDonald's itself (8.38%), El Hornero (4.81%), and Domino's Pizza (4.81%). This cross-visitation data highlights direct competitors and shared customer bases.
Understanding traffic workload helps optimize staffing, manage resources, and improve customer experience during peak hours.
Traffic at McDonald's in Ecuador peaks between 17:00 and 20:00 (5:00 PM to 8:00 PM), with the highest workload at 19:00 (7:00 PM) at 64.09%. There is very low traffic between 0:00 and 6:00 (12:00 AM to 6:00 AM). This indicates the need for optimized resource allocation.
Consumer segment analysis tailors marketing by understanding audience demographics like gender and generation, increasing marketing ROI.
McDonald's consumers in Ecuador show a higher affinity for women (82%) compared to men (110%). Gen Z (152%) is overrepresented, while Gen X (65%) and Gen Y (86%) are underrepresented. These affinity values provide insights for targeted marketing efforts.