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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Peri-Peri Charcoal Chicken is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Peri-Peri Charcoal Chicken performance in the Philippines and how they change over time
See what factors influence Peri-Peri Charcoal Chicken performance in the Philippines and how they change over time
Available by subscription
Available by subscription
An analysis of Peri-Peri Charcoal Chicken' competitors in the Philippines
An analysis of Peri-Peri Charcoal Chicken' competitors in the Philippines
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Peri-Peri Charcoal Chicken holds a leading market performance position in the Philippines with a 99th percentile, indicating it captures a significant share of customer traffic. Its performance peers, such as Pho Saigon Vietnamese Restaurant, Thai-Noy Cuisine, Ramen Kuroda SM, Gang Gang Chicken, Tropical Hut, and Oasis Restaurant & Beach Club, are within a similar range.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue within the competitive Cafe & Restaurants sector.
Overall customer satisfaction for Peri-Peri Charcoal Chicken is 53%, a decrease of 6.4 percentage points year-over-year. CSAT varies by region, with Central Luzon at 89% and Metro Manila at 46%. Cagayan Valley shows a low CSAT of 6% with a significant decrease. Recent months show fluctuating CSAT, peaking in June 2025.
Average check reveals spending habits, crucial for menu optimization and profitability in Philippines' Cafe & Restaurants industry.
The overall average check for Peri-Peri Charcoal Chicken is PHP 757.5, a decrease of 2.6% year-over-year. Metro Manila leads with PHP 828.9, while Calabarzon reports PHP 642.9. Average check fluctuated between April and June 2025, peaking in May before decreasing.
Outlet count indicates brand's reach and growth potential in Philippines' Cafe & Restaurants sector, influencing market penetration.
Peri-Peri Charcoal Chicken has 37 outlets in Metro Manila, 14 in Calabarzon, 6 in Central Luzon, 2 in Cagayan Valley, and 1 each in Ilocos Region, Western Visayas, and Cordillera Administrative Region. Metro Manila has the highest concentration of outlets.
Identifying top competitors reveals direct market rivals, crucial for strategic benchmarking and competitive advantage in Cafe & Restaurants.
Peri-Peri Charcoal Chicken's top competitors based on customer cross-visitation are Jollibee (15.94%), McDonald's (10.14%), Starbucks (7.25%), Yellow Cab Pizza Co. (5.80%), and Greenwich (4.35%). This indicates shared customer base and competitive overlap.
Traffic workload analysis reveals peak hours, informing staffing and resource allocation for optimized operations in Cafe & Restaurants.
Peri-Peri Charcoal Chicken experiences peak traffic workload between 10:00 AM and 8:00 PM, with the highest traffic around 7:00 PM to 8:00 PM. Traffic is significantly lower during early morning hours (1:00 AM to 6:00 AM).
Consumer segment analysis by gender and generation informs targeted marketing and positioning strategies, enhancing customer engagement and ROI.
Peri-Peri Charcoal Chicken's customer base consists of 137% Women and 79% Men, implying affinity to the Women. Generation mix shows Gen X at 98%, Gen Y at 62%, and Gen Z at 187%, the high affinity among Gen Z.