Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Paul Bassett is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Paul Bassett performance in the South Korea and how they change over time
See what factors influence Paul Bassett performance in the South Korea and how they change over time
Available by subscription
Available by subscription
An analysis of Paul Bassett' competitors in the South Korea
An analysis of Paul Bassett' competitors in the South Korea
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals competitive strength, showcasing brand's share of foot traffic and customer preference relative to industry peers.
Paul Bassett's market performance is leading at the 99th percentile. This indicates a top market standing, suggesting strong customer preference and competitive edge. Peers like Domino's Pizza, 갈비1987, Masirange, 르베지왕, 할리스코, and 스무고개 also share this leading percentile.
Customer satisfaction is crucial. High CSAT scores boost loyalty and positive word-of-mouth, directly impacting brand reputation and sales.
Paul Bassett's overall customer satisfaction is at 82%, up 3.3 percentage points year-over-year, indicating improved service. Jeju shows a high CSAT of 93%, although with a decrease of 7.1 percentage points, suggesting a potential need for attention to service consistency.
Outlet count indicates brand reach and expansion. Tracking this metric helps understand geographical presence and market penetration strategy effectiveness.
Paul Bassett has 15 outlets in Gyeonggi, demonstrating a strong presence. Jeju and North Gyeongsang each have 2 outlets, while North Chungcheong and Jeonbuk State each have 1. This distribution reflects the brand's geographical focus.
Analyzing competitors reveals market dynamics. Understanding who customers also visit informs strategic positioning and competitive advantage efforts.
Starbucks is the top competitor with 27.91% cross-visitation. McDonald's follows at 9.30%. 텐퍼센트커피, Caffe Pascucci, and A Twosome Place each have 4.65%. This highlights the competitive landscape and common customer choices.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and maximized customer satisfaction.
Traffic workload peaks between 12:00 and 13:00, reaching 60.18, indicating the busiest time for Paul Bassett. The lowest traffic occurs between midnight and 6:00. This shows when to optimize staffing.
Understanding consumer segments allows targeted marketing. Gender and generational insights inform tailored campaigns, maximizing engagement and ROI.
The consumer gender mix shows a higher affinity index for men (131%) compared to women (48%). Among generations, Gen X shows a high affinity (116%), followed by Gen Y (103%), while Gen Z is under-indexed (71%). This reveals key demographic engagement.